Neil Thomas Bendle

University of Western Ontario - Marketing Area Group

Assitant Professor

1151 Richmond Street, Suite 2

London, Ontario N6A 5B8

Canada

SCHOLARLY PAPERS

2

DOWNLOADS

521

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Ideas:
“  Marketing accountability and the accounting/marketing interfacePolitical marketingMarketing Analytics  ”

Scholarly Papers (2)

1.

Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry

Forthcoming, Management Science (2019)
Number of pages: 58 Posted: 16 Jan 2019
Shijie Lu, Xin (Shane) Wang and Neil Thomas Bendle
University of Houston - C.T. Bauer College of Business, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario - Marketing Area Group
Downloads 472 (61,003)

Abstract:

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Piracy, Online Word-of-Mouth, Motion Pictures, Movies

2.

Metrics for Projecting the Return on Customer Acquisition Investments

Number of pages: 55 Posted: 06 Feb 2019 Last Revised: 05 Sep 2019
Neil Thomas Bendle, Paul Farris and Rajkumar Venkatesan
University of Western Ontario - Marketing Area Group, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 49 (400,244)

Abstract:

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CLV, MROI, Acquisition, Retention, Marketing Strategy, Analytical Models