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Pharmaceuticals, generic drugs, market share models, pioneering advantage
acquisition, choice modeling, synergy, growth, innovation and pharmaceuticals
merger and acquisition, innovation, brands, marketing strategy
Post patent ethical drug market; Competition among Brand and Generic Drugs; Obamacare; Patient Protection and Affordable Care Act; Switching cost.
acquisition, similarity, complementarity, innovation, choice model
merger, innovation, synergy, roommate matching model, empirical models, MCMC method