Yu Yu

AIG

Data Scientist

175 Water Street

New York, NY 10038

United States

  • AIG

SCHOLARLY PAPERS

6

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Top 45,458

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1,803

SSRN CITATIONS

1

CROSSREF CITATIONS

3

Scholarly Papers (6)

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1.

Pioneering Advantage in Generic Drug Competition

International Journal of Pharmaceutical and Healthcare Marketing 01/2014; 8(2)
Number of pages: 51 Posted: 20 Aug 2006 Last Revised: 05 Sep 2014
Yu Yu and Sachin Gupta
AIG and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 1,186 (30,162)
Citation 4

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Pharmaceuticals, generic drugs, market share models, pioneering advantage

2.

Promoting Growth and Innovation Through Acquisition: A Choice Modeling Approach

Johnson School Research Paper Series No. #31-09
Number of pages: 53 Posted: 24 Jun 2009 Last Revised: 21 Jan 2016
Yu Yu and Vithala R. Rao
AIG and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 284 (179,493)
Citation 1

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acquisition, choice modeling, synergy, growth, innovation and pharmaceuticals

3.

Review of Mergers and Acquisitions Research in Marketing

Yu Yu, "Review of Mergers and Acquisitions Research in Marketing," Innovative Marketing, 9(1): pp. 27-36, 2013
Number of pages: 10 Posted: 10 Sep 2013
Yu Yu
AIG
Downloads 244 (208,777)

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merger and acquisition, innovation, brands, marketing strategy

4.

The Effect of Affordable Care Act on the Competition in the Post Patent Ethical Drug Market

International Journal of Pharmaceutical and Healthcare Marketing, 2014, 8(3).
Number of pages: 48 Posted: 08 Sep 2014
Yu Yu and Yi Zhao
AIG and Georgia State University - Department of Marketing
Downloads 89 (471,049)

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Post patent ethical drug market; Competition among Brand and Generic Drugs; Obamacare; Patient Protection and Affordable Care Act; Switching cost.

5.

Choosing the Right Target: Relative Preferences for Resource Similarity and Complementarity in Acquisition Choice

Yu, Yu, Nita Umashankar, and Vithala Rao (2016), “Choosing the Right Target: Relative Preference for Resource Similarity versus Complementarity in Acquisition Choice,” Strategic Management Journal. DOI: 10.1002/smj.2416.
Posted: 21 Jan 2016
Yu Yu, Nita Umashankar and Vithala R. Rao
AIG, Georgia State University and Cornell University - Samuel Curtis Johnson Graduate School of Management

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acquisition, similarity, complementarity, innovation, choice model

6.

Anticipated versus Actual Synergy in Merger Partner Selection and Post-Merger Innovation

Marketing Science, Forthcoming
Posted: 11 Oct 2015
Vithala R. Rao, Yu Yu and Nita Umashankar
Cornell University - Samuel Curtis Johnson Graduate School of Management, AIG and Georgia State University

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merger, innovation, synergy, roommate matching model, empirical models, MCMC method