Jeanie Han

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Journal of Marketing Research, Forthcoming
Number of pages: 51 Posted: 02 Dec 2010
Lan Luo, Xinlei Chen, Jeanie Han and C.W. Park
University of Southern California, University of British Columbia (UBC) - Sauder School of Business, affiliation not provided to SSRN and University of Southern California - Marshall School of Business
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Abstract:

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