Manoj Thomas

Cornell University - Samuel Curtis Johnson Graduate School of Management

353 Sage Hall

Ithaca, NY 14853

United States

http://forum.johnson.cornell.edu/faculty/mthomas/

SCHOLARLY PAPERS

17

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4,486

CITATIONS
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Top 31,520

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12

Scholarly Papers (17)

1.

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 12-2011
Number of pages: 48 Posted: 13 Sep 2010 Last Revised: 27 Mar 2011
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 912 (24,419)
Citation 15

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Behavioral Pricing, Impulsive Behavior, Obesity, Self-Control

2.

Do Consumers Perceive Precise Prices to be Lower than Round Prices? Evidence from Laboratory and Market Data

Johnson School at Cornell University Research Paper No. 09-07
Number of pages: 32 Posted: 08 Jan 2008 Last Revised: 10 Jun 2011
Manoj Thomas, Daniel H. Simon and Vrinda Kadiyali
Cornell University - Samuel Curtis Johnson Graduate School of Management, Indiana University Bloomington - School of Public & Environmental Affairs (SPEA) and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 802 (29,258)
Citation 1

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price magnitude judgments, representativeness, precision heuristic

3.

Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 47-2011
Number of pages: 62 Posted: 22 Sep 2011 Last Revised: 19 Dec 2011
Manoj Thomas and Claire I. Tsai
Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Toronto - Joseph L. Rotman School of Management
Downloads 524 (51,539)
Citation 5

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Psychological distance, construal level, feeling of difficulty

4.

Heuristics in Numerical Cognition: Implications for Pricing

HANDBOOK OF RESEARCH IN PRICING, Edward Elgar, Forthcoming, Johnson School Research Paper Series No. 1-08
Number of pages: 37 Posted: 12 Jan 2008 Last Revised: 04 May 2008
Manoj Thomas and Vicki Morwitz
Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 505 (53,980)
Citation 5

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Behavioral Pricing, Heuristics, Numerical Cognition

5.

Vice and Virtue Food: Perceived Impulsiveness and Healthfulness of 100 Food Items

Johnson School Research Paper Series No. 26-2012
Number of pages: 11 Posted: 06 Jun 2012 Last Revised: 21 Oct 2012
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 275 (109,357)

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vice, virtue, impulsiveness, healthfulness, food ratings

6.

The Precision Effect: How Numerical Precision Influences Everyday Judgments

Johnson School Research Paper Series #23-2013
Number of pages: 27 Posted: 09 Mar 2013 Last Revised: 18 Jun 2013
Manoj Thomas and Joowon Park
Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 263 (114,566)
Citation 1

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Numerical Cognition, Heuristics, Biases, Judgments

7.

Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

Journal of Consumer Research, Vol. 35, August 2008
Number of pages: 46 Posted: 03 Aug 2009
Gülden Ülkümen, Manoj Thomas and Vicki Morwitz
University of Southern California, Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 218 (138,288)
Citation 6

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cognitive processes, economic psychology, judgment and decision making, time, experimental design and analysis, mental accounting, framing, budgeting, anchoring and adjustment

8.

The Ease of Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

Journal of Marketing Research, Forthcoming
Number of pages: 36 Posted: 16 Jan 2008 Last Revised: 04 May 2008
Manoj Thomas and Vicki Morwitz
Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 191 (156,509)
Citation 7

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Fluency, Behavioral Pricing, Consumer Psychology

9.

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

Journal of Marketing Research, Forthcoming
Number of pages: 27 Posted: 22 Nov 2006
Manoj Thomas and Geeta Menon
Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University - Stern School of Business
Downloads 179 (165,989)
Citation 6

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10.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Georgetown University, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, University of Miami - Department of Marketing, Columbia Business School - Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 169 (174,660)
Citation 2

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11.

When Does Feeling of Fluency Matter? How Abstract and Concrete Thinking Influence Fluency Effects

Psychological Science, Vol. 22, No. 3, pp. 348-354, 2011, Johnson School Research Paper Series No. 13-2011
Number of pages: 8 Posted: 16 Sep 2010 Last Revised: 04 Apr 2011
Claire I. Tsai and Manoj Thomas
University of Toronto - Joseph L. Rotman School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 153 (190,003)
Citation 4

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Abstract Thinking, Mindset, Liking, Fluency, Charitable Giving, Feeling-Based Judgment, Heuristics and Biases

12.

Commentary on Behavioral Price Research: The Role of Subjective Experiences in Price Cognition

Johnson School Research Paper Series #22-2013
Number of pages: 17 Posted: 05 Mar 2013 Last Revised: 18 Jun 2013
Manoj Thomas
Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 98 (265,541)
Citation 1

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pricing, consumer psychology, pain of paying, cognitive feelings

13.

Personal Relevance and Mental Simulation Amplify the Duration Framing Effect

Journal of Marketing Research (Forthcoming), Johnson School Research Paper Series No. 7-2013
Number of pages: 49 Posted: 06 Dec 2012 Last Revised: 07 Feb 2013
Gülden Ülkümen and Manoj Thomas
University of Southern California and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 79 (303,718)

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Duration Framing, Personal Relevance, Process Simulation, Mental Simulation, Duration Perception

14.

When Remembering Disrupts Knowing: Blocking Implicit Price Memory

Conditionally accepted at the Journal of Marketing Research, Forthcoming, Tuck School of Business Working Paper No. 2720391
Number of pages: 52 Posted: 22 Jan 2016
Ellie Kyung and Manoj Thomas
Tuck School of Business at Dartmouth and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 62 (346,674)
Citation 1

Abstract:

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memory, blocking, metacognition, price memory, price recall, price comparison

15.

When Bigger is Better (And When It is Not): Implicit Bias in Numeric Judgments

Journal of Consumer Research, Forthcoming, Tuck School of Business Working Paper No. 2881320
Number of pages: 78 Posted: 08 Dec 2016
Ellie Kyung, Manoj Thomas and Aradhna Krishna
Tuck School of Business at Dartmouth, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 32 (452,354)

Abstract:

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implicit memory, interference, numerical cognition, rating format, mindset, cross-cultural marketing

16.

The Malleable Morality of Conspicuous Consumption

Journal of Personality and Social Psychology, Forthcoming
Number of pages: 75 Posted: 12 Jan 2019
Shreyans Goenka and Manoj Thomas
Cornell University, Samuel Curtis Johnson Graduate School of Management, Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 24 (492,705)

Abstract:

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moral foundations theory, conspicuous consumption, moral judgment, consumption preferences

17.

Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms

Forthcoming in Customer Needs and Solutions
Posted: 06 Feb 2017 Last Revised: 29 Nov 2017
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management), University of California, Los Angeles (UCLA) - Anderson School of Management, ESADE - Ramon Llull University, University of Texas at Dallas - Naveen Jindal School of Management, Emory University - Department of Marketing, London Business School - Department of Marketing, University of Cambridge - Cambridge Judge Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Frankfurt - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management

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Pay What You Want, Name Your Own Price, Charity Auctions, Outcome and process satisfaction, consumer behavior