Manoj Thomas

Cornell University - Samuel Curtis Johnson Graduate School of Management

353 Sage Hall

Ithaca, NY 14853

United States

http://forum.johnson.cornell.edu/faculty/mthomas/

SCHOLARLY PAPERS

18

DOWNLOADS
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in Total Papers Downloads

5,029

SSRN CITATIONS
Rank 16,508

SSRN RANKINGS

Top 16,508

in Total Papers Citations

16

CROSSREF CITATIONS

52

Scholarly Papers (18)

1.

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 12-2011
Number of pages: 48 Posted: 13 Sep 2010 Last Revised: 27 Mar 2011
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 996 (28,649)
Citation 2

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Behavioral Pricing, Impulsive Behavior, Obesity, Self-Control

2.

Do Consumers Perceive Precise Prices to be Lower than Round Prices? Evidence from Laboratory and Market Data

Johnson School at Cornell University Research Paper No. 09-07
Number of pages: 32 Posted: 08 Jan 2008 Last Revised: 10 Jun 2011
Manoj Thomas, Daniel H. Simon and Vrinda Kadiyali
Cornell University - Samuel Curtis Johnson Graduate School of Management, Indiana University Bloomington - O'Neill School of Public and Environmental Affairs and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 913 (32,457)

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price magnitude judgments, representativeness, precision heuristic

3.

Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 47-2011
Number of pages: 62 Posted: 22 Sep 2011 Last Revised: 19 Dec 2011
Manoj Thomas and Claire I. Tsai
Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Toronto - Joseph L. Rotman School of Management
Downloads 606 (56,285)

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Psychological distance, construal level, feeling of difficulty

4.

Heuristics in Numerical Cognition: Implications for Pricing

HANDBOOK OF RESEARCH IN PRICING, Edward Elgar, Forthcoming, Johnson School Research Paper Series No. 1-08
Number of pages: 37 Posted: 12 Jan 2008 Last Revised: 04 May 2008
Manoj Thomas and Vicki Morwitz
Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 535 (65,756)
Citation 1

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Behavioral Pricing, Heuristics, Numerical Cognition

5.

Vice and Virtue Food: Perceived Impulsiveness and Healthfulness of 100 Food Items

Johnson School Research Paper Series No. 26-2012
Number of pages: 11 Posted: 06 Jun 2012 Last Revised: 21 Oct 2012
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 337 (113,256)
Citation 1

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vice, virtue, impulsiveness, healthfulness, food ratings

6.

The Precision Effect: How Numerical Precision Influences Everyday Judgments

Johnson School Research Paper Series #23-2013
Number of pages: 27 Posted: 09 Mar 2013 Last Revised: 18 Jun 2013
Manoj Thomas and Joowon Park
Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 318 (120,683)
Citation 2

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Numerical Cognition, Heuristics, Biases, Judgments

7.

Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

Journal of Consumer Research, Vol. 35, August 2008
Number of pages: 46 Posted: 03 Aug 2009
Gülden Ülkümen, Manoj Thomas and Vicki Morwitz
University of Southern California, Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 222 (173,504)
Citation 2

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cognitive processes, economic psychology, judgment and decision making, time, experimental design and analysis, mental accounting, framing, budgeting, anchoring and adjustment

8.

The Ease of Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

Journal of Marketing Research, Forthcoming
Number of pages: 36 Posted: 16 Jan 2008 Last Revised: 04 May 2008
Manoj Thomas and Vicki Morwitz
Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 199 (192,131)
Citation 1

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Fluency, Behavioral Pricing, Consumer Psychology

9.

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

Journal of Marketing Research, Forthcoming
Number of pages: 27 Posted: 22 Nov 2006
Manoj Thomas and Geeta Menon
Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University - Stern School of Business
Downloads 185 (205,106)
Citation 1

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10.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Georgetown University, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, University of Miami - Department of Marketing, Columbia Business School - Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 180 (210,000)
Citation 1

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11.

When Does Feeling of Fluency Matter? How Abstract and Concrete Thinking Influence Fluency Effects

Psychological Science, Vol. 22, No. 3, pp. 348-354, 2011, Johnson School Research Paper Series No. 13-2011
Number of pages: 8 Posted: 16 Sep 2010 Last Revised: 04 Apr 2011
Claire I. Tsai and Manoj Thomas
University of Toronto - Joseph L. Rotman School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 156 (237,218)
Citation 1

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Abstract Thinking, Mindset, Liking, Fluency, Charitable Giving, Feeling-Based Judgment, Heuristics and Biases

12.

Commentary on Behavioral Price Research: The Role of Subjective Experiences in Price Cognition

Johnson School Research Paper Series #22-2013
Number of pages: 17 Posted: 05 Mar 2013 Last Revised: 18 Jun 2013
Manoj Thomas
Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 98 (333,988)
Citation 1

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pricing, consumer psychology, pain of paying, cognitive feelings

13.

Personal Relevance and Mental Simulation Amplify the Duration Framing Effect

Journal of Marketing Research (Forthcoming), Johnson School Research Paper Series No. 7-2013
Number of pages: 49 Posted: 06 Dec 2012 Last Revised: 07 Feb 2013
Gülden Ülkümen and Manoj Thomas
University of Southern California and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 82 (373,188)
Citation 2

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Duration Framing, Personal Relevance, Process Simulation, Mental Simulation, Duration Perception

14.

When Remembering Disrupts Knowing: Blocking Implicit Price Memory

Conditionally accepted at the Journal of Marketing Research, Forthcoming, Tuck School of Business Working Paper No. 2720391
Number of pages: 52 Posted: 22 Jan 2016
Ellie Kyung and Manoj Thomas
University of Pennsylvania - Marketing Department and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 66 (421,027)
Citation 1

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memory, blocking, metacognition, price memory, price recall, price comparison

15.

The Malleable Morality of Conspicuous Consumption

Journal of Personality and Social Psychology, Forthcoming
Number of pages: 75 Posted: 12 Jan 2019
Shreyans Goenka and Manoj Thomas
Cornell University, Samuel Curtis Johnson Graduate School of Management, Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 38 (533,925)
Citation 1

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moral foundations theory, conspicuous consumption, moral judgment, consumption preferences

16.

The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?

Sokolova, T., Seenivasan, S., & Thomas, M. (2020). The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?. Journal of Marketing Research, 57(4), 771-788.
Number of pages: 18 Posted: 16 Oct 2020
Tilburg School of Economics and Management, Department of Marketing, Monash Business School and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 37 (538,972)
Citation 1

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left-digit bias, memory-based evaluations, numerical cognition, price evaluations, reference prices

17.

When Bigger is Better (And When It is Not): Implicit Bias in Numeric Judgments

Journal of Consumer Research, Forthcoming, Tuck School of Business Working Paper No. 2881320
Number of pages: 78 Posted: 08 Dec 2016
Ellie Kyung, Manoj Thomas and Aradhna Krishna
University of Pennsylvania - Marketing Department, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 36 (544,118)

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implicit memory, interference, numerical cognition, rating format, mindset, cross-cultural marketing

18.

How Political Identity Influences COVID-19 Risk Perception: A Model of Identity-Based Risk Perception

Number of pages: 39 Posted: 02 Sep 2021
Ellie Kyung, Manoj Thomas and Aradhna Krishna
University of Pennsylvania - Marketing Department, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 25 (608,160)

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Risk perception, COVID-19, identity, political ideology