Mark McDonald

University of Massachusetts Amherst

Department of Operations and Information Managemen

Amherst, MA 01003

United States

SCHOLARLY PAPERS

1

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993

SSRN CITATIONS

3

CROSSREF CITATIONS

4

Scholarly Papers (1)

1.

Does Bat Day Make Cents?: The Effect of Promotions on the Demand for Baseball

Journal of Sport Management, Vol. 14, 2000
Number of pages: 20 Posted: 24 Aug 2006
Mark McDonald and Daniel A. Rascher
University of Massachusetts Amherst and University of San Francisco - Sport Management Program
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Citation 3

Abstract:

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Major League Baseball, Promotions, Attendance, Demand, Regression