Rajesh Bagchi

Pamplin College of Business, Virginia Tech

Assistant Professor of Marketing

1016 Pamplin Hall

Blacksburg, VA 24061

United States

SCHOLARLY PAPERS

3

DOWNLOADS

506

SSRN CITATIONS
Rank 44,394

SSRN RANKINGS

Top 44,394

in Total Papers Citations

5

CROSSREF CITATIONS

11

Scholarly Papers (3)

1.

The Effect of Goal Visualization on Goal Pursuit: Implications for Individuals and Managers

Journal of Marketing, Forthcoming
Number of pages: 53 Posted: 01 Jan 2011
Amar Cheema and Rajesh Bagchi
University of Virginia (UVA), McIntire School of Commerce and Pamplin College of Business, Virginia Tech
Downloads 483 (73,840)
Citation 3

Abstract:

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goal, motivation, visualization, goal-gradient, progress

2.

Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making

Marketing Letters (2020) 31:381–392, SMU Cox School of Business Research Paper No. 20-07
Number of pages: 23 Posted: 05 Feb 2021
Southern Methodist University (SMU) - Marketing Department, Princeton University, University of Florida - Warrington College of Business Administration, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan at Ann Arbor - Stephen M. Ross School of Business, Harrisburg University of Science and Technology, Pamplin College of Business, Virginia Tech, University of Pennsylvania, University at Albany (SUNY), University of Southern Denmark and Columbia Business School - Marketing
Downloads 23 (616,089)

Abstract:

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attention, consumer, choice, fixations, eye-tracking, process tracing

3.

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Marketing Letters, Vol. 16, Fall 2006
Posted: 13 Sep 2006
University of Virginia (UVA), McIntire School of Commerce, Yale University - School of Management, University of Queensland - Business School, Pamplin College of Business, Virginia Tech, University of Michigan, Stephen M. Ross School of Business, Georgia State University - Department of Economics, Rice University - Jesse H. Jones Graduate School of Business, New York University (NYU) - Department of Marketing, Rice University, Rutgers University, Piscataway, Independent and University of California, Los Angeles (UCLA) - Anderson School of Management

Abstract:

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auctions, bidding, economic psychology, social dynamics, experimental economics