Rajesh Bagchi

Pamplin College of Business, Virginia Tech

Assistant Professor of Marketing

1016 Pamplin Hall

Blacksburg, VA 24061

United States

SCHOLARLY PAPERS

2

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344

CITATIONS
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11

Scholarly Papers (2)

1.

The Effect of Goal Visualization on Goal Pursuit: Implications for Individuals and Managers

Journal of Marketing, Forthcoming
Number of pages: 53 Posted: 01 Jan 2011
Amar Cheema and Rajesh Bagchi
University of Virginia (UVA), McIntire School of Commerce and Pamplin College of Business, Virginia Tech
Downloads 344 (86,147)

Abstract:

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goal, motivation, visualization, goal-gradient, progress

2.

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Marketing Letters, Vol. 16, Fall 2006
Posted: 13 Sep 2006
University of Virginia (UVA), McIntire School of Commerce, Yale University - School of Management, University of Queensland - Business School, Pamplin College of Business, Virginia Tech, University of Michigan, Stephen M. Ross School of Business, Georgia State University - Department of Economics, Rice University - Jesse H. Jones Graduate School of Business, New York University (NYU) - Department of Marketing, Rice University, Rutgers University, Piscataway, Independent and University of California, Los Angeles (UCLA) - Anderson School of Management

Abstract:

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auctions, bidding, economic psychology, social dynamics, experimental economics