Rajesh Bagchi

Pamplin College of Business, Virginia Tech

Assistant Professor of Marketing

1016 Pamplin Hall

Blacksburg, VA 24061

United States

  • Pamplin College of Business, Virginia Tech

SCHOLARLY PAPERS

4

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4

Scholarly Papers (4)

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1.

The Effect of Goal Visualization on Goal Pursuit: Implications for Individuals and Managers

Journal of Marketing, Forthcoming
Number of pages: 53 Posted: 01 Jan 2011
Amar Cheema and Rajesh Bagchi
University of Virginia (UVA), McIntire School of Commerce and Pamplin College of Business, Virginia Tech
Downloads 780 (68,135)
Citation 3

Abstract:

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goal, motivation, visualization, goal-gradient, progress

2.

Price Partitioning of Socio-Moral Surcharges

Number of pages: 66 Posted: 21 Jul 2023 Last Revised: 05 Apr 2024
Shreyans Goenka and Rajesh Bagchi
Pamplin, Virginia Tech and Pamplin College of Business, Virginia Tech
Downloads 164 (379,546)
Citation 1

Abstract:

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partitioned pricing, surcharges, carbon-offset, living-wage, corporate social responsibility

3.

Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making

Marketing Letters (2020) 31:381–392, SMU Cox School of Business Research Paper No. 20-07
Number of pages: 23 Posted: 05 Feb 2021
Milica Mormann, Tom Griffiths, Chris Janiszewski, J. Edward Russo, Anocha Aribarg, Nathaniel J. S. Ashby, Rajesh Bagchi, Sudeep Bhatia, Aleksandra Kovacheva, Martin Meissner and Kellen Mrkva
Southern Methodist University (SMU) - Marketing Department, Princeton University - Department of Computer Science, University of Florida - Warrington College of Business Administration, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan at Ann Arbor - Stephen M. Ross School of Business, Harrisburg University of Science and Technology, Pamplin College of Business, Virginia Tech, University of Pennsylvania, University at Albany (SUNY), University of Southern Denmark and Columbia University - Columbia Business School, Marketing
Downloads 128 (464,200)

Abstract:

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attention, consumer, choice, fixations, eye-tracking, process tracing

4.

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Marketing Letters, Vol. 16, Fall 2006
Posted: 13 Sep 2006
Amar Cheema, Shyam Sunder, Peter T. L. Popkowski Leszczyc, Rajesh Bagchi, Richard P. Bagozzi, James C. Cox, Utpal M. Dholakia, Eric Greenleaf, Amit Pazgal, Michael H. Rothkopf, Michael Shen and Robert Zeithammer
University of Virginia (UVA), McIntire School of Commerce, Yale University - School of Management, University of Queensland - Business School, Pamplin College of Business, Virginia Tech, University of Michigan, Stephen M. Ross School of Business, Georgia State University - Department of Economics, Rice University - Jesse H. Jones Graduate School of Business, New York University (NYU) - Department of Marketing, Rice University, Rutgers University, Piscataway, Independent and University of California, Los Angeles (UCLA) - Anderson School of Management

Abstract:

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auctions, bidding, economic psychology, social dynamics, experimental economics