Yan Zhang

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 42,057

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Top 42,057

in Total Papers Downloads

736

CITATIONS
Rank 18,662

SSRN RANKINGS

Top 18,662

in Total Papers Citations

17

Scholarly Papers (4)

1.

A Behavioral Analysis of Shanghai Real Estate Prices

Number of pages: 37 Posted: 29 Aug 2006
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 284 (80,769)

Abstract:

pricing, prominence, choice, matching, behavioral

2.

Prominence Effect in Shanghai Apartment Prices

Journal of Marketing Research, Vol. 45, No. 2, pp. 133-144, 2008
Number of pages: 22 Posted: 23 May 2008
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 190 (116,772)
Citation 2

Abstract:

real estate, pricing, preference reversal, prominence effect, choice vs. matching

3.

Medium Maximization

Journal of Consumer Research, Vol. 30, 2003
Number of pages: 14 Posted: 11 Oct 2006
University of Chicago - Booth School of Business, China Europe International Business School, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 151 (124,086)
Citation 15

Abstract:

decision-making, loralty program, utility construction, consumer satisfaction

4.

How Multiple Anchors Affect Judgment: Evidence from the Lab and eBay

Columbia Business School Research Paper No. 14-62
Number of pages: 44 Posted: 26 Nov 2014 Last Revised: 02 Jan 2015
Yan Zhang, Ye Li and Ting Zhu
University of Chicago - Booth School of Business, University of California, Riverside (UCR) - Department of Management and Marketing and University of Chicago
Downloads 22 (329,921)

Abstract:

anchoring; multiple anchors; anchor plausibility; product valuation; pricing; eBay; buy-it-now