Yi-Lin Tsai

University of Delaware - Alfred Lerner College of Business and Economics

Assistant Professor of Marketing

Newark, DE 19716

United States

http://yilint.com

SCHOLARLY PAPERS

3

DOWNLOADS

285

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

Informational and Non-Informational Advertising Content

2019 Academic Research Colloquium for Financial Planning and Related Disciplines
Number of pages: 61 Posted: 03 Jan 2018 Last Revised: 09 Oct 2019
Yi-Lin Tsai and Elisabeth Honka
University of Delaware - Alfred Lerner College of Business and Economics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 179 (173,214)

Abstract:

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Advertising, Advertising Content, Purchase Funnel, Auto Insurance Industry

2.

What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

Journal of Marketing Research: December 2015, Vol. 52, No. 6, pp. 865-878
Number of pages: 45 Posted: 03 Jan 2018
University of Delaware - Alfred Lerner College of Business and Economics, Cornell University - School of Hotel Administration and University of Chicago
Downloads 62 (361,529)

Abstract:

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rebranding, instrumental variable, brand strength, franchise, hotels

3.

Competitive Retail Electricity Market Under Continuous Price Regulation

Number of pages: 36 Posted: 12 Jan 2018
Chen-Hao Tsai and Yi-Lin Tsai
Midcontinent Independent System Operator and University of Delaware - Alfred Lerner College of Business and Economics
Downloads 44 (421,504)

Abstract:

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Electricity market, Retail choice, Standard Service