Yi-Lin Tsai

Tulane University - A.B. Freeman School of Business

Visiting Assistant Professor of Marketing

7 McAlister Drive

New Orleans, LA 70118

United States

http://https://business.tulane.edu/faculty-research/faculty-profile.php?idkey=454

University of Delaware - Alfred Lerner College of Business and Economics

Assistant Professor of Marketing

Newark, DE 19716

United States

http://yilint.com

SCHOLARLY PAPERS

3

DOWNLOADS

239

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Scholarly Papers (3)

1.

Non-Informational Advertising Informing Consumers: How Advertising Affects Consumers' Decision-Making in the U.S. Auto Insurance Industry

2019 Academic Research Colloquium for Financial Planning and Related Disciplines
Number of pages: 56 Posted: 03 Jan 2018 Last Revised: 20 Sep 2018
Yi-Lin Tsai and Elisabeth Honka
Tulane University - A.B. Freeman School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 155 (186,959)

Abstract:

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Advertising, Advertising Content, Purchase Funnel, Auto Insurance Industry

2.

What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

Journal of Marketing Research: December 2015, Vol. 52, No. 6, pp. 865-878
Number of pages: 45 Posted: 03 Jan 2018
Tulane University - A.B. Freeman School of Business, Cornell University - School of Hotel Administration and University of Chicago
Downloads 45 (398,736)

Abstract:

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rebranding, instrumental variable, brand strength, franchise, hotels

3.

Competitive Retail Electricity Market Under Continuous Price Regulation

Number of pages: 36 Posted: 12 Jan 2018
Chen-Hao Tsai and Yi-Lin Tsai
Midcontinent Independent System Operator and Tulane University - A.B. Freeman School of Business
Downloads 39 (420,898)

Abstract:

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Electricity market, Retail choice, Standard Service