Stephen A. Spiller

University of California, Los Angeles (UCLA) - Anderson School of Management

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 23,379

SSRN RANKINGS

Top 23,379

in Total Papers Downloads

2,070

SSRN CITATIONS
Rank 10,400

SSRN RANKINGS

Top 10,400

in Total Papers Citations

12

CROSSREF CITATIONS

81

Scholarly Papers (7)

1.

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Journal of Marketing Research, 2012, doi: 10.1509/jmr.12.0420
Number of pages: 57 Posted: 28 Jan 2013
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Colorado at Boulder - Department of Psychology
Downloads 1,138 (18,356)
Citation 6

Abstract:

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moderated regression, spotlight analysis, simple effects tests

2.

A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and Money

Journal of Consumer Research, Vol. 37, No.1, pp.108-28, 2009
Number of pages: 21 Posted: 21 Sep 2009 Last Revised: 17 Mar 2011
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Virginia - McIntire School of Commerce, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Bologna - Department of Management
Downloads 335 (91,488)
Citation 3

Abstract:

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Planning, Scale development

3.

Median Splits, Type II Errors, and False Positive Consumer Psychology: Don't Fight the Power

Number of pages: 51 Posted: 20 Mar 2015 Last Revised: 10 Apr 2015
University of Colorado at Boulder - Department of Psychology, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 259 (120,698)
Citation 1

Abstract:

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ANOVA, regression, median split, dichotomize, power, Type II errors

4.

Opportunity Cost Consideration

Journal of Consumer Research, Vol. 38, December 2011
Number of pages: 17 Posted: 17 Apr 2011
Stephen A. Spiller
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 142 (209,286)
Citation 3

Abstract:

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opportunity costs

5.

Tis Not, Tis Not – Tis So, Tis So: Rebuttal of Rebuttal by Iacobucci, Posavac, Kardes, Schneider, and Popovich (2015) on the Appropriateness of Median Splits

Number of pages: 6 Posted: 27 Sep 2015 Last Revised: 28 Sep 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Colorado at Boulder - Department of Psychology, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 104 (264,248)

Abstract:

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median splits, false positive consumer psychology, power

6.

Opportunity Cost Neglect Attenuates the Effect of Choices on Preferences

Psychological Science, Forthcoming
Number of pages: 22 Posted: 05 Sep 2015
Adam Eric Greenberg and Stephen A. Spiller
Bocconi University - Department of Marketing and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 76 (321,842)

Abstract:

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Opportunity costs, choices, preferences

7.

Learning Millennial-Style

NBER Working Paper No. w20268
Number of pages: 31 Posted: 08 Jul 2014
Bruce I. Carlin, Jiang Li and Stephen A. Spiller
University of California, Los Angeles (UCLA) - Anderson School of Management, University of California, Los Angeles (UCLA) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 16 (558,046)

Abstract:

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