Sam K. Hui

New York University (NYU) - Department of Marketing

Assistant Professor

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 9,226

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Top 9,226

in Total Papers Downloads

4,893

SSRN RANKINGS

Top 16,261

in Total Papers Citations

21

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Scholarly Papers (9)

1.

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality

Number of pages: 23 Posted: 09 Nov 2006 Last Revised: 04 Apr 2012
Sam K. Hui, Peter Fader and Eric Bradlow
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,739 (8,900)

Abstract:

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Path models, Traveling Salesman Problem, Grocery Retailing

2.

An Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Number of pages: 46 Posted: 18 Feb 2007 Last Revised: 04 Apr 2012
Sam K. Hui, Eric Bradlow and Peter Fader
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,309 (14,076)

Abstract:

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Path model, integrated model, shopping behavior, retailing

3.

Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building

Number of pages: 44 Posted: 15 Sep 2006
Sam K. Hui, Peter Fader and Eric Bradlow
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 480 (57,213)

Abstract:

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Marketing, Path Data, Retailing, Eye Tracking, Clickstream

4.

Capturing the 'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Number of pages: 50 Posted: 22 Feb 2012 Last Revised: 18 Jan 2013
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing, University of Pittsburgh - Katz Graduate School of Business and University of Texas at Austin - Department of Marketing
Downloads 418 (67,677)

Abstract:

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point-of-purchase behavior, in-store behavior, unplanned consideration, unplanned purchase, video tracking

5.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Eric Bradlow and Sam K. Hui
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 350 (83,385)

Abstract:

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Spatial Analysis, Graphical Methods, Statistical Modeling

6.

The Role of Surprise: Understanding Overreaction and Underreaction to Unanticipated Events using In-Play Soccer Betting Market

Journal of Economic Behavior and Organization, Forthcoming
Number of pages: 43 Posted: 27 Feb 2012 Last Revised: 27 Feb 2014
Darwin Choi and Sam K. Hui
The Chinese University of Hong Kong (CUHK) - CUHK Business School and New York University (NYU) - Department of Marketing
Downloads 220 (136,286)

Abstract:

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over/underreaction, unanticipated events, surprise, conservatism, prediction market, Bayesian dynamic model

7.

Mobile Promotions: A Framework and Research Priorities

Journal of Interactive Marketing, Forthcoming
Number of pages: 33 Posted: 14 Nov 2015
Emory University, RetailMeNot, Inc, New York University (NYU) - Department of Marketing, University of Connecticut - Department of Marketing and JCPenney
Downloads 201 (148,407)

Abstract:

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Mobile Promotions, Mobile Targeting, Mobile Marketing, Digital Coupons, New Technology

8.

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Marketing Science, 33 (2), 222-240, January 2014
Number of pages: 51 Posted: 31 Jan 2013 Last Revised: 20 Apr 2015
Sam K. Hui, Tom Meyvis and Henry Assael
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 176 (167,471)

Abstract:

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TV shows, moment to moment data, consumer enjoyment

9.

Health Communication Effectiveness: Using Underlying Processes to Understand the Relationship Between Risk Attitudes and Behavioral Intentions

Posted: 12 Mar 2008
Yanliu Huang, Sam K. Hui and Barbara E. Kahn
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing and University of Pennsylvania - Marketing Department

Abstract:

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health risk, attitudes, behavioral intentions, health communication