Sam K. Hui

New York University (NYU) - Department of Marketing

Assistant Professor

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

9

DOWNLOADS
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Top 8,015

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4,637

CITATIONS
Rank 15,398

SSRN RANKINGS

Top 15,398

in Total Papers Citations

23

Scholarly Papers (9)

1.

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality

Number of pages: 23 Posted: 09 Nov 2006 Last Revised: 04 Apr 2012
Sam K. Hui, Peter Fader and Eric Bradlow
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,681 (7,237)
Citation 5

Abstract:

Path models, Traveling Salesman Problem, Grocery Retailing

2.

An Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Number of pages: 46 Posted: 18 Feb 2007 Last Revised: 04 Apr 2012
Sam K. Hui, Eric Bradlow and Peter Fader
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,141 (12,084)
Citation 8

Abstract:

Path model, integrated model, shopping behavior, retailing

3.

Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building

Number of pages: 44 Posted: 15 Sep 2006
Sam K. Hui, Peter Fader and Eric Bradlow
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 440 (50,086)
Citation 8

Abstract:

Marketing, Path Data, Retailing, Eye Tracking, Clickstream

4.

Capturing the 'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Number of pages: 50 Posted: 22 Feb 2012 Last Revised: 18 Jan 2013
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing, University of Pittsburgh - Katz Graduate School of Business and University of Texas at Austin - Department of Marketing
Downloads 334 (62,681)
Citation 2

Abstract:

point-of-purchase behavior, in-store behavior, unplanned consideration, unplanned purchase, video tracking

5.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Eric Bradlow and Sam K. Hui
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 292 (73,635)

Abstract:

Spatial Analysis, Graphical Methods, Statistical Modeling

6.

The Role of Surprise: Understanding Overreaction and Underreaction to Unanticipated Events using In-Play Soccer Betting Market

Journal of Economic Behavior and Organization, Forthcoming
Number of pages: 43 Posted: 27 Feb 2012 Last Revised: 27 Feb 2014
Darwin Choi and Sam K. Hui
The Chinese University of Hong Kong (CUHK) - Department of Finance and New York University (NYU) - Department of Marketing
Downloads 157 (132,956)

Abstract:

over/underreaction, unanticipated events, surprise, conservatism, prediction market, Bayesian dynamic model

7.

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Marketing Science, 33 (2), 222-240, January 2014
Number of pages: 51 Posted: 31 Jan 2013 Last Revised: 20 Apr 2015
Sam K. Hui, Tom Meyvis and Henry Assael
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 103 (162,443)

Abstract:

TV shows, moment to moment data, consumer enjoyment

8.

Mobile Promotions: A Framework and Research Priorities

Journal of Interactive Marketing, Forthcoming
Number of pages: 33 Posted: 14 Nov 2015
Emory University, RetailMeNot, Inc, New York University (NYU) - Department of Marketing, University of Connecticut - Department of Marketing and JCPenney
Downloads 0 (153,680)

Abstract:

Mobile Promotions, Mobile Targeting, Mobile Marketing, Digital Coupons, New Technology

9.

Health Communication Effectiveness: Using Underlying Processes to Understand the Relationship Between Risk Attitudes and Behavioral Intentions

Posted: 12 Mar 2008
Yanliu Huang, Sam K. Hui and Barbara E. Kahn
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing and University of Pennsylvania - Marketing Department

Abstract:

health risk, attitudes, behavioral intentions, health communication