Sam K. Hui

New York University (NYU) - Department of Marketing

Assistant Professor

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

9

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Rank 18,342

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Top 18,342

in Total Papers Downloads

5,863

TOTAL CITATIONS
Rank 36,648

SSRN RANKINGS

Top 36,648

in Total Papers Citations

50

Scholarly Papers (9)

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1.

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality

Number of pages: 23 Posted: 09 Nov 2006 Last Revised: 04 Apr 2012
Sam K. Hui, Peter Fader and Eric Bradlow
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,853 (19,956)
Citation 6

Abstract:

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Path models, Traveling Salesman Problem, Grocery Retailing

2.

An Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Number of pages: 46 Posted: 18 Feb 2007 Last Revised: 04 Apr 2012
Sam K. Hui, Eric Bradlow and Peter Fader
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,511 (27,230)
Citation 9

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Path model, integrated model, shopping behavior, retailing

3.

Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building

Number of pages: 44 Posted: 15 Sep 2006
Sam K. Hui, Peter Fader and Eric Bradlow
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 570 (104,258)
Citation 8

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Marketing, Path Data, Retailing, Eye Tracking, Clickstream

4.

Capturing the 'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Number of pages: 50 Posted: 22 Feb 2012 Last Revised: 18 Jan 2013
Yanliu Huang, Sam K. Hui, Jeffrey Inman and Jacob Suher
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing, University of Pittsburgh - Katz Graduate School of Business and University of Texas at Austin - Department of Marketing
Downloads 567 (104,925)
Citation 5

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point-of-purchase behavior, in-store behavior, unplanned consideration, unplanned purchase, video tracking

5.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Eric Bradlow and Sam K. Hui
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 412 (154,206)
Citation 7

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Spatial Analysis, Graphical Methods, Statistical Modeling

6.

The Role of Surprise: Understanding Overreaction and Underreaction to Unanticipated Events using In-Play Soccer Betting Market

Journal of Economic Behavior and Organization, Forthcoming
Number of pages: 43 Posted: 27 Feb 2012 Last Revised: 27 Feb 2014
Darwin Choi and Sam K. Hui
Hong Kong University of Science & Technology (HKUST) - Department of Finance and New York University (NYU) - Department of Marketing
Downloads 364 (177,139)
Citation 9

Abstract:

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over/underreaction, unanticipated events, surprise, conservatism, prediction market, Bayesian dynamic model

7.

Mobile Promotions: A Framework and Research Priorities

Journal of Interactive Marketing, Forthcoming
Number of pages: 33 Posted: 14 Nov 2015
Michelle Andrews, Jody Goehring, Sam K. Hui, Joseph Pancras and Lance Thornswood
Emory University, RetailMeNot, Inc, New York University (NYU) - Department of Marketing, University of Connecticut - Department of Marketing and JCPenney
Downloads 320 (203,752)
Citation 2

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Mobile Promotions, Mobile Targeting, Mobile Marketing, Digital Coupons, New Technology

8.

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Marketing Science, 33 (2), 222-240, January 2014
Number of pages: 51 Posted: 31 Jan 2013 Last Revised: 20 Apr 2015
Sam K. Hui, Tom Meyvis and Henry Assael
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 266 (247,394)
Citation 4

Abstract:

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TV shows, moment to moment data, consumer enjoyment

9.

Health Communication Effectiveness: Using Underlying Processes to Understand the Relationship Between Risk Attitudes and Behavioral Intentions

Posted: 12 Mar 2008
Yanliu Huang, Sam K. Hui, Barbara E. Kahn and Barbara E. Kahn
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing and University of Pennsylvania - Marketing DepartmentUniversity of Miami

Abstract:

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health risk, attitudes, behavioral intentions, health communication