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William Cron

Texas Christian University - M.J. Neeley School of Business

Fort Worth, TX 76129

United States

  • Texas Christian University - M.J. Neeley School of Business

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Scholarly Papers (1)

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A Behavioral Study of Pricing Decisions for Professional Services: A Focus on Gender

SMU Cox School of Business Research Paper No. 07-001
Number of pages: 37 Posted: 03 Aug 2007
John L. Graham, William Cron, Mary Gilly and John Slocum
University of California, Irvine - Paul Merage School of Business, Texas Christian University - M.J. Neeley School of Business, University of California, Irvine - Paul Merage School of Business and affiliation not provided to SSRN
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Abstract:

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Gender, pricing, relationship orientation, PLS modeling