Christopher P. Puto

Spring Hill College

President

4000 Dauphin St

Mobile, AL 36608

United States

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Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness

Marketing Letters, Vol. 10 (4), 393-407, 1999
Number of pages: 15 Posted: 18 Nov 2015
Cristel Russell and Christopher P. Puto
American University - Kogod School of Business and Spring Hill College
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Abstract:

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