Rohit Deshpande

Harvard Business School - Marketing Unit

Professor

Soldiers Field

Boston, MA 02163

United States

  • Harvard Business School - Marketing Unit

    • Email
    • Tel: 617-495-5449
    • Fax: 617-496-5853
SCHOLARLY PAPERS

12

DOWNLOADS

1,186

SSRN CITATIONS

6

CROSSREF CITATIONS

5

Scholarly Papers (12)

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1.

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

Journal of Applied Psychology, Vol 87, No. 6, pp. 1086-1099, December 2002, Harvard Business School Marketing Unit, Research Paper Series, No. 02-02
Number of pages: 46 Posted: 01 Nov 2002 Last Revised: 05 Apr 2012
Mark R. Forehand, Rohit Deshpande and Americus Reed
University of Washington - Michael G. Foster School of Business, Harvard Business School - Marketing Unit and University of Pennsylvania - Department of Marketing
Downloads 618 (60,815)
Citation 7

Abstract:

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advertising, ethnic marketing, social identity

2.

Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

Harvard Business School Marketing Unit Working Paper No. 15-091
Number of pages: 44 Posted: 28 May 2015
Bhavya Mohan, Michael I. Norton and Rohit Deshpande
University of San Francisco, Harvard Business School - Marketing Unit and Harvard Business School - Marketing Unit
Downloads 549 (70,626)
Citation 4

Abstract:

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pay ratio, wage fairness, purchase intention, customers, financial disclosure

3.

How Pantry Stockpiling Influences the Usage Frequency of a Brand

Wansink, Brian and Rohit Deshpandé (1994), “‘Out of Sight, Out of Mind’: The Impact of Household Stockpiling on Usage Rates,” Marketing Letters, 5:1 (January), 91-100.
Number of pages: 15 Posted: 13 Jan 2016 Last Revised: 27 Apr 2017
Brian Wansink and Rohit Deshpande
Cornell University and Harvard Business School - Marketing Unit
Downloads 19 (701,607)

Abstract:

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stockpiling, usage frequency, salience, versatility

4.

Hengdeli: The Art of Co-existence

Harvard Business School Marketing Unit Case No. 512-058
Posted: 09 Apr 2012
Rohit Deshpande and Nancy Dai
Harvard Business School - Marketing Unit and Harvard Business School, Asia Pacific Research Center

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5.

The Swatch Group

Harvard Business School Marketing Unit Case No. 512-052
Posted: 09 Apr 2012
Rohit Deshpande, Karol Misztal and Daniela Beyersdorfer
Harvard Business School - Marketing Unit, Harvard University - Business School (HBS) and Harvard Business School, Europe Research Center

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6.

Taj Hotels, Resorts and Palaces

Harvard Business School Marketing Unit Case No. 511-039
Posted: 18 Mar 2012
Rohit Deshpande and Mona Rai Sinha
Harvard Business School - Marketing Unit and affiliation not provided to SSRN

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7.

Cipla 2011

Harvard Business School Marketing Unit Case No. 511-050
Posted: 01 Mar 2012
Rohit Deshpande, Sandra J. Sucher and Laura Winig
Harvard Business School - Marketing Unit, Harvard University - Business School (HBS) and Harvard Business School, Global Research Group

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8.

Rebranding Gallagher

Harvard Business School Marketing Unit Case No. 511-098
Posted: 18 Feb 2012
Rohit Deshpande and Keith Chi-ho Wong
Harvard Business School - Marketing Unit and Harvard University - Business School (HBS)

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9.

Branding Yoga

Harvard Business School Marketing Unit Case No. 512-025
Posted: 05 Feb 2012
Rohit Deshpande, Kerry Herman and Annelena Lobb
Harvard Business School - Marketing Unit, Harvard Business School and affiliation not provided to SSRN

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10.

The American Repertory Theater

Harvard Business School General Management Unit Case No. 512-026
Posted: 05 Feb 2012
Rohit Deshpande, Allen Grossman and Ryan Johnson
Harvard Business School - Marketing Unit, Harvard University - Business School (HBS) and affiliation not provided to SSRN

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11.

Terror at the Taj Bombay: Customer - Centric Leadership, Multimedia Case

Harvard Business School Marketing Unit Case No. 511-703
Posted: 25 Jan 2012
Rohit Deshpande
Harvard Business School - Marketing Unit

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12.

Concha y Toro

HBS Case No. 509-018, Harvard Business School Marketing Unit
Posted: 04 Jun 2009
Rohit Deshpande, Gustavo Herrero and Ezequiel A. Reficco
Harvard Business School - Marketing Unit, affiliation not provided to SSRN and Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) - EGADE Business School

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