Rohit Deshpande

Harvard Business School - Marketing Unit

Professor

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 44,049

SSRN RANKINGS

Top 44,049

in Total Papers Downloads

865

CITATIONS
Rank 28,678

SSRN RANKINGS

Top 28,678

in Total Papers Citations

8

Scholarly Papers (12)

1.

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

Journal of Applied Psychology, Vol 87, No. 6, pp. 1086-1099, December 2002, Harvard Business School Marketing Unit, Research Paper Series, No. 02-02
Number of pages: 46 Posted: 01 Nov 2002 Last Revised: 05 Apr 2012
Mark R. Forehand, Rohit Deshpande and Americus Reed
University of Washington - Michael G. Foster School of Business, Harvard Business School - Marketing Unit and University of Pennsylvania - Department of Marketing
Downloads 560 (44,622)
Citation 8

Abstract:

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advertising, ethnic marketing, social identity

2.

Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

Harvard Business School Marketing Unit Working Paper No. 15-091
Number of pages: 44 Posted: 28 May 2015
Bhavya Mohan, Michael I. Norton and Rohit Deshpande
University of San Francisco, Harvard Business School - Marketing Unit and Harvard Business School - Marketing Unit
Downloads 295 (95,969)

Abstract:

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pay ratio, wage fairness, purchase intention, customers, financial disclosure

3.

How Pantry Stockpiling Influences the Usage Frequency of a Brand

Wansink, Brian and Rohit Deshpandé (1994), “‘Out of Sight, Out of Mind’: The Impact of Household Stockpiling on Usage Rates,” Marketing Letters, 5:1 (January), 91-100.
Number of pages: 15 Posted: 13 Jan 2016 Last Revised: 27 Apr 2017
Brian Wansink and Rohit Deshpande
Cornell University and Harvard Business School - Marketing Unit
Downloads 10 (546,392)

Abstract:

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stockpiling, usage frequency, salience, versatility

4.

Hengdeli: The Art of Co-existence

Harvard Business School Marketing Unit Case No. 512-058
Posted: 09 Apr 2012
Rohit Deshpande and Nancy Dai
Harvard Business School - Marketing Unit and Harvard Business School, Asia Pacific Research Center

Abstract:

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5.

The Swatch Group

Harvard Business School Marketing Unit Case No. 512-052
Posted: 09 Apr 2012
Rohit Deshpande, Karol Misztal and Daniela Beyersdorfer
Harvard Business School - Marketing Unit, Harvard Business School and Harvard Business School, Europe Research Center

Abstract:

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6.

Taj Hotels, Resorts and Palaces

Harvard Business School Marketing Unit Case No. 511-039
Posted: 18 Mar 2012
Rohit Deshpande and Mona Rai Sinha
Harvard Business School - Marketing Unit and affiliation not provided to SSRN

Abstract:

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7.

Cipla 2011

Harvard Business School Marketing Unit Case No. 511-050
Posted: 01 Mar 2012
Rohit Deshpande, Sandra J. Sucher and Laura Winig
Harvard Business School - Marketing Unit, Harvard Business School and Harvard Business School, Global Research Group

Abstract:

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8.

Rebranding Gallagher

Harvard Business School Marketing Unit Case No. 511-098
Posted: 18 Feb 2012
Rohit Deshpande and Keith Chi-ho Wong
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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9.

Branding Yoga

Harvard Business School Marketing Unit Case No. 512-025
Posted: 05 Feb 2012
Rohit Deshpande, Kerry Herman and Annelena Lobb
Harvard Business School - Marketing Unit, Harvard Business School and affiliation not provided to SSRN

Abstract:

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10.

The American Repertory Theater

Harvard Business School General Management Unit Case No. 512-026
Posted: 05 Feb 2012
Rohit Deshpande, Allen Grossman and Ryan Johnson
Harvard Business School - Marketing Unit, Harvard Business School and affiliation not provided to SSRN

Abstract:

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11.

Terror at the Taj Bombay: Customer - Centric Leadership, Multimedia Case

Harvard Business School Marketing Unit Case No. 511-703
Posted: 25 Jan 2012
Rohit Deshpande
Harvard Business School - Marketing Unit

Abstract:

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12.

Concha y Toro

HBS Case No. 509-018, Harvard Business School Marketing Unit
Posted: 04 Jun 2009
Rohit Deshpande, Gustavo Herrero and Ezequiel A. Reficco
Harvard Business School - Marketing Unit, affiliation not provided to SSRN and University of Los Andes

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