Altug Tanaltay

Sabanci University - Sabanci University

Orhanli

Estambul, Tuzla 34956

Turkey

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Scholarly Papers (1)

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Decoding Digital Engagement: A Comparative Analysis of English and Turkish Brand Post Popularity Dynamics on Platform X

Tanaltay, A., Ozturkcan, S., & Kasap, N. (2024). Decoding digital engagement: A comparative analysis of English and Turkish brand post popularity dynamics on platform X. Journal of Research in Interactive Marketing. https://doi.org/10.1108/JRIM-10-2023-0368
Number of pages: 26 Posted: 24 Jun 2024
Altug Tanaltay, Selcen Ozturkcan and Nihat Kasap
Sabanci University - Sabanci University, School of Business and Economics, Linnaeus University and Sabanci University
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Abstract:

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consumer engagement, brand post popularity, Platform X, Twitter, social media marketing