Francesca Beccacece

Bocconi University - Department of Decision Sciences

Via Roentgen 1

Milan, 20136

Italy

SCHOLARLY PAPERS

1

DOWNLOADS
Rank 37,309

SSRN RANKINGS

Top 37,309

in Total Papers Downloads

1,147

CITATIONS

2

Scholarly Papers (1)

1.

Risk Analysis in Brand Valuation

Number of pages: 21 Posted: 19 Sep 2006
Francesca Beccacece, Emanuele Borgonovo and Francesco Reggiani
Bocconi University - Department of Decision Sciences, Bocconi University - Department of Decision Sciences and University of Zurich
Downloads 1,147 (17,350)
Citation 2

Abstract:

Loading...

Brand Valuation, Hirose Methodology, Risk Analysis, Brand Default Probability