Kyu Tae Kwak

Soonchunhyang University

Shinchangmyun, Asan 336-745

Korea

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Understanding Multihoming Strategies in E-Commerce: Impact of Seller Characteristics and Marketing Resources on Business Performance

Downloads 140 (554,631)

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Understanding Multihoming Strategies in E-Commerce: Impact of Seller Characteristics and Marketing Resources on Business Performance

Number of pages: 76 Posted: 18 Jul 2024

Kyu Tae Kwak, Sang-Woo Lee and Semin Hong

Soonchunhyang University, Yonsei University and Yonsei University

Downloads 84 (812,480)

Abstract:

Understanding Multihoming Strategies in E-Commerce: Impact of Seller Characteristics and Marketing Resources on Business Performance

Number of pages: 50 Posted: 01 Jun 2024

Kyu Tae Kwak, DongA Jeong, Semin Hong and Sang-Woo Lee

Soonchunhyang University, Yonsei University, Yonsei University and Yonsei University

Downloads 56 (1,072,374)

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