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Qingyu Cao
Alibaba Group
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Scholarly Papers (1)
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1.
Dynamic Bidding Strategy in Online Advertising: A Rollout-Tracking Bid Optimization Methodology
Number of pages: 33
Posted: 08 Jun 2024
Ke Fang
,
Hao Liu
,
Chao Li
, Qingyu Cao and
Junfeng Wu
Zhejiang University, Alibaba Group, Zhejiang University, Alibaba Group and The Chinese University of Hong Kong (CUHK)
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Abstract:
online advertising, bid optimization, rollout, optimal control
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