Schlossplatz 1
Berlin
Germany
ESMT European School of Management and Technology
SSRN RANKINGS
in Total Papers Downloads
brand management, luxury brands, luxury marketing, emotions, customer experience, experience design, luxury consumption
emotion, certainty, appraisal, affect regulation, indulgence, luxury consumption
Goals, product evaluation, positive mood
motivation, mood, goal pursuit
Confidence, correction, credibility, persuasion, advertising