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Alfredo Martín Berrospi-Ytahashi

Universidad Privada del Norte

Vía de Evitamiento s/n cuadra 15

Cajamarca

Peru

  • Universidad Privada del Norte

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Unraveling the Influence of Political Marketing on Electoral Decision-Making: A Robust Analysis with PLS-SEM Based on Key Information Management

Number of pages: 26 Posted: 18 Jun 2024
Jorge Alberto Vargas-Merino, Cristhina del Pilar Pillaca-Villarruel, Gian Pierre Silvera-Otañe, Gisela Analy Fernández-Hurtado, Luis Miguel Olórtegui-Alcalde and Alfredo Martín Berrospi-Ytahashi
Universidad Privada del Norte, Universidad Privada del Norte, Universidad Privada del Norte, Universidad Privada del Norte, Universidad Privada del Norte and Universidad Privada del Norte
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political marketing, political communication, electoral decision, decisional conflict, PLS-SEM.