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Sean Melessa
Pennsylvania State University
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Scholarly Papers (1)
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1.
The Role of Digital Ad Clutter in Ad Viewership, Memory, and Conversion Outcomes
Number of pages: 64
Posted: 27 Jun 2024
Sean Melessa and
Poet Larsen
Pennsylvania State University and Marshall School of Business - University of Southern California
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Abstract:
Display Advertising, Clutter, Eye-Tracking, Field Data
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