Song-Oh Yoon

Singapore Management University

Li Ka Shing Library

70 Stamford Road

Singapore 178901, 178899

Singapore

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Scholarly Papers (2)

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1.

Approach-Avoidance Motivation and the Use of Affect as Information

Number of pages: 36 Posted: 28 Sep 2006

Thomas Kramer and Song-Oh Yoon

CUNY Baruch College and Singapore Management University

Downloads 358 (162,584)

Abstract:

2.

Customer Compliance With Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations

Stanford University Graduate School of Business Research Paper No. 1962

Number of pages: 33 Posted: 01 Apr 2007

Itamar Simonson, Chezy Ofir and Song-Oh Yoon

Stanford University, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Singapore Management University

Downloads 176 (327,507)

Citation 1

Abstract:

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