Lin Ma

Beijing Foreign Studies University

No.19 North Xisanhuan Avenue, Haidian District

Beijing, 100089

China

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Follow the Mind or the Heart? Asymmetric Influences of Affective Versus Cognitive Country Images on Customer-Service Provider Relationships

Number of pages: 73 Posted: 27 Jun 2024

Lin Ma and Xuemei Bian

Beijing Foreign Studies University and affiliation not provided to SSRN

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