Walter Brenner

University of St. Gallen

Varnbuelstr. 14

Saint Gallen, St. Gallen CH-9000

Switzerland

SCHOLARLY PAPERS

3

DOWNLOADS

463

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

Research Program 'Digital Business & Transformation IWI-HSG'

University of St. Gallen’s Institute of Information Management Working Paper No. 1
Number of pages: 16 Posted: 27 Sep 2014 Last Revised: 07 Nov 2017
University of St. Gallen, University of St. Gallen, University of St. Gallen and University of St. Gallen
Downloads 346 (87,646)
Citation 1

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Research Program, Digital Business, Digital Transformation, Digital Business & Transformation HSG, St. Galler House of Digital Business

FC Bayern München Goes Social - The Value of Social Media for Professional Sports Clubs.

Number of pages: 12 Posted: 13 Jun 2017 Last Revised: 18 Mar 2018
J. M. Leimeister, Matthias Söllner and Walter Brenner
University of St. Gallen, University of Kassel - Information Systems and University of St. Gallen
Downloads 41 (436,773)

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social media, sports club, fan experience, fan loyalty, content distribution

FC Bayern München Goes Social - The Value of Social Media for Professional Sports Clubs

Proceedings of 23rd European Conference on Information Systems (ECIS 2015), Münster, Germany
Number of pages: 16 Posted: 26 Apr 2018
University of St. Gallen, University of Kassel - Information Systems, University of St. Gallen and University of St. Gallen
Downloads 21 (542,975)

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Social Media, Value Creation, Social Marketing, Sport Management, Content Provisioning

3.

User, Use & Utility Research: The Digital User as New Design Perspective in Business and Information Systems Engineering

Business & Information Systems Engineering (BISE), Ausgabe/Number: 1, Erscheinungsjahr/Year: 2014. Seiten/Pages: 55-61.
Number of pages: 8 Posted: 24 Jul 2014
University of St. Gallen, University of Vienna, University of Goettingen (Gottingen), Hasso Plattner Institute, Independent, Stanford University, University of St. Gallen, University of St. Gallen - SoM: School of Management, University of St. Gallen, University of Potsdam - Hasso Plattner Institute (HPI), University of Zurich, University of St. Gallen, University of St. Gallen and Technische Universität Berlin (TU Berlin)
Downloads 55 (378,615)

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Digital user, Use, Utility, User-centric IT design, User-centric IT management