Rachna Agrawal

affiliation not provided to SSRN

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The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

International Journal of Marketing and Business Communication Volume 5 Issue 1 January 2016
Number of pages: 8 Posted: 18 Nov 2019
Dr.Khagendra Nath Gangai and Rachna Agrawal
Bharatiya Vidya Bhavan’s Usha & Lakshmi Mittal Institute of Management and affiliation not provided to SSRN
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Abstract:

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Personality Traits, Consumer Behaviour, Impulsiveness, Emotional State, Mood, Buying Behaviour