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Laura M. Galic
Independent
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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On the Effectiveness of Price Anchors with Second-hand Luxury Products
Number of pages: 12
Posted: 06 Jul 2024
Laura M. Galic,
Jens Kai Perret
and
Daniel Thiemann
Independent, International School of Management and ISM International School of Management
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Abstract:
psychology, luxury, consumer behaviour, heuristics, pricing, second hand
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