Jianguo Liu

Shanghai University of Finance and Economics

NO. 777 Guoding Road

Shanghai, 200433

China

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How Videos Shape Crowdfunding Success: The Congruency Effect with Text and Images in Multimodal Emotional Expressions

Number of pages: 32 Posted: 11 Jul 2024

Bin Pan, Jing Han and Jianguo Liu

Shanghai University of Finance and Economics, Shanghai University of Finance and Economics - School of Information Management and Engineering and Shanghai University of Finance and Economics

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