Nashville, TN 37203
United States
Vanderbilt University - Marketing
SSRN RANKINGS
in Total Papers Citations
new product adoption, visualization, imagination, mental simulation
preference over time, mental simulation, construal level, time
consumers preferences, abstracts
context effects, attraction effect, decision making, (un)desirability
health-care costs, trade-offs, political party, conjoint analysis
consumers' preferences, coonsumer behavior, organizational behavior, decision making, preferences (Philosophy), choice (Psychology)
consumer behavior, consumers' preferences, economics, conjoint analysis (marketing), economic trends, brand choice, research, decision making, consumer research college students-psychology, education, experience
mental simulation, visualization, product evaluation, time, affect & cognition
advertising, attitudes, branding, consumption, decision making, information processing, judgment, marketing, organizational behavior, persuasion
stakeholder marketing, brand, internal branding, social marketing, prescriptive advice
Conjoint Analysis (Marketing), Marketing Research, Social Marketing, Marketing Industrial Research, Research Rate of Return, Capital Investments, Financial Performance
Preference learning, Anchoring
social marketing, brand equity, market penetration, marketing, market positioning, marketing strategy
