Steve Hoeffler

Vanderbilt University - Marketing

Nashville, TN 37203

United States

  • Vanderbilt University - Marketing

SCHOLARLY PAPERS

33

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Scholarly Papers (33)

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1.

The Role of Imagination-Focused Visualization on New Product Evaluation

Journal of Marketing Research, Vol. XLVI, pp. 46-55, February 2009
Number of pages: 11 Posted: 31 Aug 2010
Min Zhao, Steve Hoeffler and Darren W. Dahl
University of Toronto - Rotman School of Management, Vanderbilt University - Marketing and University of British Columbia (UBC) - Sauder School of Business
Downloads 184 (162,854)
Citation 1

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new product adoption, visualization, imagination, mental simulation

2.

Optimal Marketing for Really New Products: Using a Consumer Perspective to Improve Communications

CRACKING THE CODE, Steve Posavac, ed., 2011
Number of pages: 38 Posted: 05 Aug 2011
Steve Hoeffler and Michal Herzenstein
Vanderbilt University - Marketing and University of Delaware
Downloads 178 (167,790)

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3.

Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization

Number of pages: 38 Posted: 06 Oct 2006
Min Zhao, Steve Hoeffler and Darren W. Dahl
University of Toronto - Rotman School of Management, Vanderbilt University - Marketing and University of British Columbia (UBC) - Sauder School of Business
Downloads 174 (171,255)

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4.

When Categorization is Ambiguous: Factors that Facilitate the Use of a Multiple Category Inference Strategy

Journal of Consumer Psychology
Number of pages: 14 Posted: 31 Aug 2010
Jennifer Gregan-Paxton, Steve Hoeffler and Min Zhao
University of Delaware - Management, Vanderbilt University - Marketing and University of Toronto - Rotman School of Management
Downloads 120 (231,636)

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5.

Mental Simulation and Preference Consistency Over Time: The Role of Process-Versus Outcome-Focused Thoughts

Journal of Marketing Research, Vol. XLIV, pp. 379-388, August 2007
Number of pages: 10 Posted: 31 Aug 2010
Min Zhao, Steve Hoeffler and Gal Zauberman
University of Toronto - Rotman School of Management, Vanderbilt University - Marketing and Yale
Downloads 85 (292,435)

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preference over time, mental simulation, construal level, time

6.

Leveraging Social Networks to Develop Radically New Products

Journal of Product Innovation Management, Forthcoming
Number of pages: 21 Posted: 20 Jun 2015 Last Revised: 22 Sep 2017
Dawn Iacobucci and Steve Hoeffler
Vanderbilt University - Marketing and Vanderbilt University - Marketing
Downloads 55 (369,887)

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7.

Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience

Downloads 41 (418,097)
Citation 1

Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience

Vanderbilt Owen Graduate School of Management Research Paper No. 2012-03
Number of pages: 39 Posted: 04 Dec 2012 Last Revised: 12 Dec 2012
Steve Hoeffler
Vanderbilt University - Marketing
Downloads 41 (426,720)
Citation 1

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Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience

ADVANCES IN CONSUMER RESEARCH, Vol. 34, pp. 692-695, Gavan Fitzsimons, Vicki Morwitz, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Dan Ariely, Patricia M. West and Rod Duclos
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, Ohio State University (OSU) - Department of Marketing and Logistics and Hong Kong University of Science & Technology (HKUST)

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Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience

Advances in Consumer Research - North American Conference Proceedings; 2007, Vol. 34, pp. 693-694
Posted: 04 Dec 2012
Steve Hoeffler, Dan Ariely, Patricia M. West and Rod Duclos
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, Ohio State University (OSU) - Department of Marketing and Logistics and Hong Kong University of Science & Technology (HKUST)

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consumers preferences, abstracts

8.

Optimal Visualization Aids and Temporal Framing for New Products

Journal of Consumer Research, Vol. 41, No. 4, 1137, Rotman School of Management Working Paper No. 2620717, Vanderbilt Owen Graduate School of Management Research Paper No. 2620717
Number of pages: 50 Posted: 21 Jun 2015 Last Revised: 02 Nov 2015
Min Zhao, Darren W. Dahl and Steve Hoeffler
University of Toronto - Rotman School of Management, University of British Columbia (UBC) - Sauder School of Business and Vanderbilt University - Marketing
Downloads 29 (469,495)

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9.

Between a Rock and a Hard Place:The Failure of the Attraction Effect Among Unattractive Options

Journal of Consumer Psychology, Forthcoming
Number of pages: 40 Posted: 04 Aug 2011 Last Revised: 20 Nov 2012
Selin A. Malkoc, William Hedgcock and Steve Hoeffler
Fisher College of Business, The Ohio State University, The University of Iowa and Vanderbilt University - Marketing
Downloads 26 (484,935)

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context effects, attraction effect, decision making, (un)desirability

10.

The Politics of Health Care

Journal of Medical Marketing, Vol. 10, pp. 305-311, 2010
Number of pages: 8 Posted: 04 Aug 2011 Last Revised: 19 Feb 2016
Dawn Iacobucci, R. Lawrence Van Horn and Steve Hoeffler
Vanderbilt University - Marketing, Vanderbilt University - Strategy and Business Economics and Vanderbilt University - Marketing
Downloads 17 (536,368)

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health-care costs, trade-offs, political party, conjoint analysis

11.

Between a Rock and a Hard Place: The Failure of the Attraction Effect Among Unattractive Alternatives

Vanderbilt Owen Graduate School of Management Research Paper No. 2185439
Posted: 07 Dec 2012 Last Revised: 19 Jun 2013
Steve Hoeffler
Vanderbilt University - Marketing

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12.

Path Dependent Preferences: The Role of Early Experience and Biased Search in Preference Development

Organizational Behavior & Human Decision Processes; Vol. 101, Issue 2, pp. 215-229, November 2006
Posted: 04 Dec 2012
Steve Hoeffler, Dan Ariely and Patricia M. West
Vanderbilt University - Marketing, Duke University - Fuqua School of Business and Ohio State University (OSU) - Department of Marketing and Logistics

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consumers' preferences, coonsumer behavior, organizational behavior, decision making, preferences (Philosophy), choice (Psychology)

13.

Constructing Stable Preferences: A Look into Dimensions of Experience and Their Impact on Preference Stability

Journal of Consumer Psychology, Vol. 8, No. 2, pp. 113-139, 1999
Posted: 16 Aug 2011 Last Revised: 20 Nov 2012
Steve Hoeffler and Dan Ariely
Vanderbilt University - Marketing and Duke University - Fuqua School of Business

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consumer behavior, consumers' preferences, economics, conjoint analysis (marketing), economic trends, brand choice, research, decision making, consumer research college students-psychology, education, experience

14.

Analogies and Imaginary Consumers: A Case Study of New Product Development, Marketing Science Institute

Marketing Science Institute Working Paper No. 04-122
Posted: 05 Aug 2011 Last Revised: 01 Jul 2014
Steve Hoeffler, José Antonio Rosa, William J. Qualls and Jonathan D. Bohlmann
Vanderbilt University - Marketing, University of Illinois at Urbana-Champaign - Department of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and North Carolina State University

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15.

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation

Journal of Marketing Research, 2011
Posted: 05 Aug 2011
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management

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mental simulation, visualization, product evaluation, time, affect & cognition

16.

Imagination Difficulty and New Product Evaluation

Journal of Product Innovation Management, 2011
Posted: 05 Aug 2011
Steve Hoeffler, Min Zhao and Darren W. Dahl
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of British Columbia (UBC) - Sauder School of Business

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17.

Consumer Psychology

ENCYCLOPEDIA OF HUMAN BEHAVIOR, V. S. Ramachandran, ed., Elsevier, 2011
Posted: 05 Aug 2011 Last Revised: 20 Nov 2012
Steve Hoeffler, Frank R. Kardes and Steven S. Posavac
Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing

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advertising, attitudes, branding, consumption, decision making, information processing, judgment, marketing, organizational behavior, persuasion

18.

Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions

Journal of Public Policy and Marketing, Vol. 29, Issue 1, pp. 78-88, 2010
Posted: 04 Aug 2011 Last Revised: 19 Oct 2014
Steve Hoeffler, Paul N. Bloom and Kevin Lane Keller
Vanderbilt University - Marketing, Duke University - Center for the Advancement of Social Entrepreneurship (CASE) and Dartmouth College - Tuck School of Business

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stakeholder marketing, brand, internal branding, social marketing, prescriptive advice

19.

How Social-Cause Marketing Affects Consumer Perceptions

Sloan Management Review, Vol. 47, Issue 2, pp. 49-55, 2006
Posted: 04 Aug 2011 Last Revised: 20 Nov 2012
Steve Hoeffler, Paul N. Bloom, Kevin Lane Keller and Carlos E. Basurto Meza
Vanderbilt University - Marketing, Duke University - Center for the Advancement of Social Entrepreneurship (CASE), Dartmouth College - Tuck School of Business and Universidad de Monterrey (UDEM)

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Conjoint Analysis (Marketing), Marketing Research, Social Marketing, Marketing Industrial Research, Research Rate of Return, Capital Investments, Financial Performance

20.

Path Dependent Preferences: The Role of Initial Experience and Biased Search in Preference Discovery

Elsevier, Organizational Behavior and Human Decision Processes, Vol. 101, No. 2, pp. 215-229, November 2006
Posted: 04 Aug 2011
Steve Hoeffler, Patricia M. West and Dan Ariely
Vanderbilt University - Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Duke University - Fuqua School of Business

Abstract:

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Preference learning, Anchoring

21.

Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation

Journal of Product Innovation Management, Vol. 21, pp. 259-267, 2004
Posted: 04 Aug 2011 Last Revised: 20 Nov 2012
Steve Hoeffler and Darren W. Dahl
Vanderbilt University - Marketing and University of British Columbia (UBC) - Sauder School of Business

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22.

Measuring Preferences for Really New Products

Journal of Marketing Research, Vol. XL, pp. 406-420, November 2003
Posted: 04 Aug 2011
Steve Hoeffler
Vanderbilt University - Marketing

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23.

The Marketing Advantages of Strong Brands

The Journal of Brand Management, Vol. 10 No. 6, pp. 421-445, August 2003
Posted: 04 Aug 2011
Steve Hoeffler and Kevin Lane Keller
Vanderbilt University - Marketing and Dartmouth College - Tuck School of Business

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24.

Building Brand Equity Through Corporate Societal Marketing

Journal of Public Policy and Marketing, Vol. 21, No. 1, pp 78-89, 2002
Posted: 04 Aug 2011
Steve Hoeffler and Kevin Lane Keller
Vanderbilt University - Marketing and Dartmouth College - Tuck School of Business

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social marketing, brand equity, market penetration, marketing, market positioning, marketing strategy

25.

Process Versus Outcome - Focused Simulation and the Evaluation of New Products: The Temporal Effects on the Affective and Cognitive Dimensions

ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management

Abstract:

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26.

Matching Time Perspective and Visualization Aids to Enhance New Product Evaluation

ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Min Zhao and Darren W. Dahl
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of British Columbia (UBC) - Sauder School of Business

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27.

Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process Versus Outcome-Focused Thoughts

ADVANCES IN CONSUMER RESEARCH, Vol. 36, pp. 726-727, Ann L. McGill, Sharon Shavitt, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Min Zhao and Gal Zauberman
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and Yale

Abstract:

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28.

Valence Asymmetries in Preference: The Case of Attraction Effect

ADVACNES IN CONSUMER RESEARCH, Vol. 35, pp. 122-124, Angela Y. Lee, Dilip Soman, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Selin A. Malkoc and William Hedgcock
Vanderbilt University - Marketing, Fisher College of Business, The Ohio State University and The University of Iowa

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29.

Visualization and New Product Evaluation: The Role of Memory and Imagination-Focused Visualization

ADVANCES IN CONSUMER RESEARCH, Vol. 34, pp. 235-237, Gavan Fitzsimons, Vicki Morwitz, eds., Duluth, MN, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Darren W. Dahl and Min Zhao
Vanderbilt University - Marketing, University of British Columbia (UBC) - Sauder School of Business and University of Toronto - Rotman School of Management

Abstract:

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30.

Mental Simulation and Stability Over Time

Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005
Posted: 04 Aug 2011
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management

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31.

When Categorization is Ambiguous: Factors that Facilitate and Inhibit the Use of a Multiple (Versus Single) Category Inference Strategy

Advances in Consumer Research, Vol. 31, pp. 444-445, Barbara E. Kahn, Mary Frances Luce, Valdosta, GA: Association for Consumer Research, 2004
Posted: 04 Aug 2011
Steve Hoeffler, Min Zhao and Jennifer Gregan-Paxton
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of Delaware - Management

Abstract:

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32.

Consumer Preference Development

Advances in Consumer Research, Vol. 29, pp. 406-407, 2002
Posted: 04 Aug 2011 Last Revised: 20 Nov 2012
Steve Hoeffler
Vanderbilt University - Marketing

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33.

Conceptualizing Newness and Positioning Really New Products

Advances in Consumer Research, Vol. 29, p. 267, 2002
Posted: 04 Aug 2011 Last Revised: 01 Jul 2014
Steve Hoeffler
Vanderbilt University - Marketing

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