Tulikaa Bhatia

Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick

Janice H. Levin Bldg., Room 121

94 Rockafeller Road

Piscataway, NJ 08854-8054

United States

SCHOLARLY PAPERS

2

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837

SSRN CITATIONS
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Top 37,509

in Total Papers Citations

8

CROSSREF CITATIONS

10

Scholarly Papers (2)

1.

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Stanford University Graduate School of Business Research Paper No. 1970
Number of pages: 41 Posted: 13 Oct 2006 Last Revised: 30 Jul 2014
Harikesh Nair, Puneet Manchanda and Tulikaa Bhatia
Stanford University - Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick
Downloads 775 (34,428)
Citation 20

Abstract:

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Social Interactions, Peer effects, Social Multiplier, Contagion, Physician Prescription Behavior, Pharmaceutical Industry

2.

Identifying Physician Peer-to-Peer Effects Using Patient Movement Data

International Journal of Research in Marketing, Forthcoming
Number of pages: 42 Posted: 26 Oct 2010
Tulikaa Bhatia and Lei K. Wang
Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick and Supply Chain & Marketing Science Department, Rutgers University
Downloads 62 (381,498)

Abstract:

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Social Interactions, Opinion leader, Peer effects, Social Multiplier, Contagion, Physician Prescription Behavior, Pharmaceutical Industry, anonymous patient movement data