Xiaojing Dong

Santa Clara University - Marketing

Assistant Professor of Marketing

Santa Clara, CA 95053

United States

  • Santa Clara University - Marketing

SCHOLARLY PAPERS

5

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CITATIONS
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16

Scholarly Papers (5)

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1.

Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior

Number of pages: 50 Posted: 17 Oct 2006
Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta
Santa Clara University - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 564 (47,025)
Citation 13

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Targeted Marketing, Response Models, Firm Strategic Behavior, Pharmaceutical Industry, Detailing, MCMC Methods

2.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 22 Mar 2018
Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 558 (47,556)
Citation 2

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3.

Correlation or Causation?: The Sorry State of Inference in Empirical Modeling

Number of pages: 14 Posted: 16 Mar 2017
Xiaojing Dong and John M Heineke
Santa Clara University - Marketing and Santa Clara University - Leavey School of Business
Downloads 65 (338,089)

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Causation, Correlation, Overfitting, p-Hacking, Endogeneity, Identification, Simultaneity, Measurement Error, Data Generation Processes, Inconsistency, Bias

4.

Estimation of Preference Heterogeneity in Markets with Costly Search

Stanford University Graduate School of Business Research Paper No. 18-34
Number of pages: 51 Posted: 17 Jul 2018 Last Revised: 02 Jun 2019
Xiaojing Dong, Ilya Morozov, Stephan Seiler and Liwen Hou
Santa Clara University - Marketing, Stanford Graduate School of Business, Stanford Graduate School of Business and Shanghai Jiao Tong University (SJTU)
Downloads 60 (354,896)
Citation 1

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Consumer Search, Preference Heterogeneity, Choice Persistence, Importance Sampling

5.

The Effects of Bid-Pulsing on Keyword Performance in Search Engines

International Journal of Electronic Commerce, 2015, 19-2, 3-38
Posted: 14 Apr 2017
Savannah Wei Shi and Xiaojing Dong
Santa Clara University and Santa Clara University - Marketing

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Generalized second price auctions, keyword bidding, keyword search, pulse-bidding strategy, search engine advertising, keyword performance