Xiaojing Dong

Santa Clara University

Associate Professor of Marketing

Santa Clara, CA 95053

United States

  • Santa Clara University

SCHOLARLY PAPERS

7

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SSRN CITATIONS
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Top 35,326

in Total Papers Citations

19

CROSSREF CITATIONS

4

Scholarly Papers (7)

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1.

Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior

Number of pages: 50 Posted: 17 Oct 2006
Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta
Santa Clara University, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 582 (58,970)
Citation 11

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Targeted Marketing, Response Models, Firm Strategic Behavior, Pharmaceutical Industry, Detailing, MCMC Methods

2.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 22 Mar 2018
Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda
Santa Clara University, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 578 (59,461)
Citation 2

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3.

Estimation of Preference Heterogeneity in Markets with Costly Search

Stanford University Graduate School of Business Research Paper No. 18-34
Number of pages: 53 Posted: 17 Jul 2018 Last Revised: 19 Nov 2020
Ilya Morozov, Stephan Seiler, Xiaojing Dong and Liwen Hou
Kellogg School of Management, Imperial College Business School, Santa Clara University and Shanghai Jiao Tong University (SJTU)
Downloads 358 (105,462)
Citation 7

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Consumer Search, Preference Heterogeneity, Choice Persistence, Pricing, Importance Sampling

4.

Correlation or Causation?: The Sorry State of Inference in Empirical Modeling

Number of pages: 14 Posted: 16 Mar 2017
Xiaojing Dong and John M Heineke
Santa Clara University and Santa Clara University - Leavey School of Business
Downloads 105 (318,176)

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Causation, Correlation, Overfitting, p-Hacking, Endogeneity, Identification, Simultaneity, Measurement Error, Data Generation Processes, Inconsistency, Bias

5.

Comparative Messaging, Learning and Forgetting: Evidence from Pharmaceutical Drug Detailing

Number of pages: 47 Posted: 11 Sep 2020
Xiaojing Dong, Ying Xie and Pradeep K. Chintagunta
Santa Clara University, University of Texas at Dallas and University of Chicago
Downloads 34 (553,075)
Citation 1

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6.

The Impact of Coalition Loyalty Program Evolution on Member Purchases and Redemptions

Number of pages: 52 Posted: 01 Feb 2020
Wayne Taylor and Xiaojing Dong
Southern Methodist University (SMU) - Marketing Department and Santa Clara University
Downloads 28 (587,237)

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Spatial modeling, machine learning, bayesian estimation

7.

The Effects of Bid-Pulsing on Keyword Performance in Search Engines

International Journal of Electronic Commerce, 2015, 19-2, 3-38
Posted: 14 Apr 2017
Savannah Wei Shi and Xiaojing Dong
Santa Clara University and Santa Clara University

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Generalized second price auctions, keyword bidding, keyword search, pulse-bidding strategy, search engine advertising, keyword performance