Xiaojing Dong

Santa Clara University - Marketing

Assistant Professor of Marketing

Santa Clara, CA 95053

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 34,938

SSRN RANKINGS

Top 34,938

in Total Papers Downloads

1,247

CITATIONS
Rank 26,020

SSRN RANKINGS

Top 26,020

in Total Papers Citations

16

Scholarly Papers (5)

1.

Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior

Number of pages: 50 Posted: 17 Oct 2006
Santa Clara University - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 564 (47,025)
Citation 13

Abstract:

Loading...

Targeted Marketing, Response Models, Firm Strategic Behavior, Pharmaceutical Industry, Detailing, MCMC Methods

2.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 22 Mar 2018
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 558 (47,556)
Citation 2

Abstract:

Loading...

3.

Correlation or Causation?: The Sorry State of Inference in Empirical Modeling

Number of pages: 14 Posted: 16 Mar 2017
Xiaojing Dong and John M Heineke
Santa Clara University - Marketing and Santa Clara University - Leavey School of Business
Downloads 65 (338,089)

Abstract:

Loading...

Causation, Correlation, Overfitting, p-Hacking, Endogeneity, Identification, Simultaneity, Measurement Error, Data Generation Processes, Inconsistency, Bias

4.

Estimation of Preference Heterogeneity in Markets with Costly Search

Stanford University Graduate School of Business Research Paper No. 18-34
Number of pages: 51 Posted: 17 Jul 2018 Last Revised: 02 Jun 2019
Xiaojing Dong, Ilya Morozov, Stephan Seiler and Liwen Hou
Santa Clara University - Marketing, Stanford Graduate School of Business, Stanford Graduate School of Business and Shanghai Jiao Tong University (SJTU)
Downloads 60 (354,896)
Citation 1

Abstract:

Loading...

Consumer Search, Preference Heterogeneity, Choice Persistence, Importance Sampling

5.

The Effects of Bid-Pulsing on Keyword Performance in Search Engines

International Journal of Electronic Commerce, 2015, 19-2, 3-38
Posted: 14 Apr 2017
Savannah Wei Shi and Xiaojing Dong
Santa Clara University and Santa Clara University - Marketing

Abstract:

Loading...

Generalized second price auctions, keyword bidding, keyword search, pulse-bidding strategy, search engine advertising, keyword performance