Nino Hardt

Ohio State University (OSU) - Fisher College of Business

Assistant Professor of Marketing

2100 Neil Avenue

Columbus, OH 43210-1144

United States

SCHOLARLY PAPERS

5

DOWNLOADS

1,051

SSRN CITATIONS

1

CROSSREF CITATIONS

3

Scholarly Papers (5)

1.

Estimating SEM with Ordinal Data and Scale Usage Heterogeneity

Number of pages: 32 Posted: 11 Nov 2010
Nino Hardt and Joachim Bueschken
Ohio State University (OSU) - Fisher College of Business and Catholic University of Eichstätt-Ingolstadt
Downloads 553 (53,382)

Abstract:

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Structural Equation Model, Scale Usage, Ordinal Data, Bayesian Estimation

2.

Benefit-Based Conjoint Analysis

Number of pages: 51 Posted: 26 Aug 2015
Ohio State University (OSU) - Fisher College of Business, Ohio State University (OSU), Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 174 (186,857)
Citation 2

Abstract:

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Economic separability, Satiation, Bayesian estimation

3.

Monetizing Ratings Data for Product Research

Fisher College of Business Working Paper No. 2014-05-01
Number of pages: 40 Posted: 08 Mar 2014
Nino Hardt, Alex Varbanov and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Procter & Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 162 (198,663)

Abstract:

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Experiential Attributes, Scale Usage Heterogeneity, Ordinal Data, Bayesian Estimation

4.

Conjunctive Screening in Models of Multiple Discreteness

Number of pages: 25 Posted: 29 Apr 2016 Last Revised: 01 Apr 2020
Korea University Business School (KUBS), Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 113 (263,523)
Citation 3

Abstract:

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Product attributes, Direct utility, Constraints, Screening rules, Multiple Discreteness, Choice modeling, Conjoint Analysis

5.

Volumetric Demand and Set Size Variation

Number of pages: 57 Posted: 12 Jul 2019 Last Revised: 22 Dec 2019
Nino Hardt and Peter Kurz
Ohio State University (OSU) - Fisher College of Business and bms marketing + strategy
Downloads 49 (422,561)

Abstract:

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Choice Models, Demand Analysis, Volumetric Demand, Multiple Discrete Continuous Models, Bayesian Estimation