Hongju Liu

University of Connecticut

Associate Professor

2100 Hillside Rd, U-1041

Storrs, CT 06269-1063

United States

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 20,603

SSRN RANKINGS

Top 20,603

in Total Papers Downloads

2,294

CITATIONS
Rank 22,066

SSRN RANKINGS

Top 22,066

in Total Papers Citations

29

Scholarly Papers (11)

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Number of pages: 38 Posted: 21 Nov 2011
University of Chicago, University of Connecticut and University of Chicago
Downloads 289 (103,846)
Citation 1

Abstract:

Loading...

Exclusive Arrangement, Distribution Channels, Wireless Service

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Chicago Booth Research Paper No. 13-09, NET Institute Working Paper No. 11-35
Number of pages: 35 Posted: 24 Nov 2011 Last Revised: 19 Apr 2013
University of Chicago, University of Connecticut and University of Chicago
Downloads 218 (138,842)
Citation 2

Abstract:

Loading...

Exclusive Arrangement, Distribution Channels, Wireless Service

2.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, Wilfrid Laurier University - Lazaridis School of Business & Economics, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Independent and University of Virginia - Darden School of Business
Downloads 337 (88,190)
Citation 2

Abstract:

Loading...

Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

3.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
University of Connecticut, Purdue University - Krannert School of Management and University of Chicago
Downloads 312 (96,065)

Abstract:

Loading...

pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

4.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Purdue University - Krannert School of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Connecticut
Downloads 262 (115,783)
Citation 2

Abstract:

Loading...

pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

5.

Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?

Journal of Marketing Research, 47 (3), 428-443, 2010
Number of pages: 57 Posted: 23 Jul 2016
Hongju Liu
University of Connecticut
Downloads 242 (125,614)

Abstract:

Loading...

price skimming; penetration pricing; policy simulation; indirect network effect; dynamic programming

6.

Complementarities and the Demand for Home Broadband Internet Services

Chicago Booth School of Business Research Paper No. 08-30
Number of pages: 54 Posted: 20 Oct 2008 Last Revised: 24 Feb 2015
University of Connecticut, University of Chicago and University of Chicago
Downloads 224 (135,603)
Citation 3

Abstract:

Loading...

7.

Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry

Management Science, Vol. 59, No. 6, pp. 1290-1308, 2013
Number of pages: 33 Posted: 13 Aug 2012 Last Revised: 22 Jun 2014
Xinxin Li, Bin Gu and Hongju Liu
University of Connecticut - Department of Operations & Information Management, Arizona State University (ASU) - Department of Information Systems and University of Connecticut
Downloads 171 (173,990)

Abstract:

Loading...

Price Dispersion, Loss Leader Strategy, Competitive Pricing, Cross-selling Capability

8.

'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels

Number of pages: 22 Posted: 10 Oct 2015 Last Revised: 29 Jun 2016
Qiang Liu, Hongju Liu and Manohar U. Kalwani
Purdue University - Krannert School of Management, University of Connecticut and Purdue University
Downloads 124 (226,243)
Citation 2

Abstract:

Loading...

pharmaceuticals, consumer involvement, direct-to-consumer advertising, DTCA, medium, patient flow, health care

9.

Managing Customer Acquisition Risk Using Co-Operative Databases

Number of pages: 50 Posted: 12 Aug 2014
Hongju Liu, Joseph Pancras and Malcolm Houtz
University of Connecticut, University of Connecticut - Department of Marketing and Alliant Inc.
Downloads 78 (308,117)

Abstract:

Loading...

customer acquisition, bad debt risk, co-operative database, direct mail, direct marketing, targeting

10.

How Do Competitive Environments Moderate CRM Value?

Decision Support Systems, 2013
Number of pages: 43 Posted: 20 Sep 2008 Last Revised: 07 Jul 2015
Alfred Z. Liu, Hongju Liu and Sean Xu
University at Albany, SUNY, University of Connecticut and Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management
Downloads 37 (434,433)

Abstract:

Loading...

E-business, customer relationship management, competitive environments, business value, enterprise resource planning, integration, product differentiation, entry costs

11.

Consumer Preferences, Cannibalization and Competition: Evidence from the Personal Computer Industry

MIS Quarterly, Forthcoming
Posted: 12 Jun 2017
Bin Li, Xinxin Li and Hongju Liu
Wright State University, University of Connecticut - Department of Operations & Information Management and University of Connecticut

Abstract:

Loading...

cannibalization, competition, brand preference, consumer search