Hongju Liu

University of Connecticut

Associate Professor

2100 Hillside Rd, U-1041

Storrs, CT 06269-1063

United States

SCHOLARLY PAPERS

10

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CITATIONS
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Top 25,450

in Total Papers Citations

10

Scholarly Papers (10)

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Number of pages: 38 Posted: 21 Nov 2011
University of Chicago, University of Connecticut and University of Chicago
Downloads 228 (108,555)

Abstract:

Exclusive Arrangement, Distribution Channels, Wireless Service

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Chicago Booth Research Paper No. 13-09, NET Institute Working Paper No. 11-35
Number of pages: 35 Posted: 24 Nov 2011 Last Revised: 19 Apr 2013
University of Chicago, University of Connecticut and University of Chicago
Downloads 200 (123,560)

Abstract:

Exclusive Arrangement, Distribution Channels, Wireless Service

2.

Complementarities and the Demand for Home Broadband Internet Services

Chicago Booth School of Business Research Paper No. 08-30
Number of pages: 54 Posted: 20 Oct 2008 Last Revised: 24 Feb 2015
University of Connecticut, University of Chicago and University of Chicago
Downloads 200 (116,595)
Citation 4

Abstract:

3.

Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry

Management Science, Vol. 59, No. 6, pp. 1290-1308, 2013
Number of pages: 33 Posted: 13 Aug 2012 Last Revised: 22 Jun 2014
Xinxin Li, Bin Gu and Hongju Liu
University of Connecticut - School of Business, Arizona State University (ASU) - Department of Information Systems and University of Connecticut
Downloads 114 (170,658)

Abstract:

Price Dispersion, Loss Leader Strategy, Competitive Pricing, Cross-selling Capability

4.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Purdue University - Krannert School of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina Kenan-Flagler Business School and University of Connecticut
Downloads 110 (119,320)

Abstract:

pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

5.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
University of Connecticut, Purdue University - Krannert School of Management and University of Chicago
Downloads 90 (114,962)

Abstract:

pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

6.

Managing Customer Acquisition Risk Using Co-Operative Databases

Number of pages: 50 Posted: 12 Aug 2014
Hongju Liu, Joseph Pancras and Malcolm Houtz
University of Connecticut, University of Connecticut - Department of Marketing and Alliant Inc.
Downloads 38 (288,293)

Abstract:

customer acquisition, bad debt risk, co-operative database, direct mail, direct marketing, targeting

7.

How Do Competitive Environments Moderate CRM Value?

Decision Support Systems, 2013
Number of pages: 43 Posted: 20 Sep 2008 Last Revised: 07 Jul 2015
Alfred Zhu Liu, Hongju Liu and Sean Xu
University at Albany, SUNY, University of Connecticut and Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management
Downloads 19 (398,741)

Abstract:

E-business, customer relationship management, competitive environments, business value, enterprise resource planning, integration, product differentiation, entry costs

8.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, Wilfrid Laurier University - Lazaridis School of Business & Economics, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Independent and University of Connecticut - Department of Marketing
Downloads 0 (123,869)

Abstract:

Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

9.

Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?

Journal of Marketing Research, 47 (3), 428-443, 2010
Number of pages: 57 Posted: 23 Jul 2016
Hongju Liu
University of Connecticut
Downloads 0 (297,926)
Citation 6

Abstract:

price skimming; penetration pricing; policy simulation; indirect network effect; dynamic programming

10.

'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels

Number of pages: 22 Posted: 10 Oct 2015 Last Revised: 29 Jun 2016
Qiang Liu, Hongju Liu and Manohar U. Kalwani
Purdue University - Krannert School of Management, University of Connecticut and Purdue University
Downloads 0 (244,737)

Abstract:

pharmaceuticals, consumer involvement, direct-to-consumer advertising, DTCA, medium, patient flow, health care