Hongju Liu

Peking University - Guanghua School of Management

Peking University

Beijing, Beijing 100871

China

SCHOLARLY PAPERS

14

DOWNLOADS
Rank 21,966

SSRN RANKINGS

Top 21,966

in Total Papers Downloads

3,292

SSRN CITATIONS
Rank 18,913

SSRN RANKINGS

Top 18,913

in Total Papers Citations

31

CROSSREF CITATIONS

24

Scholarly Papers (14)

1.

Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?

Journal of Marketing Research, 47 (3), 428-443, 2010
Number of pages: 57 Posted: 23 Jul 2016
Hongju Liu
Peking University - Guanghua School of Management
Downloads 573 (67,612)
Citation 4

Abstract:

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price skimming; penetration pricing; policy simulation; indirect network effect; dynamic programming

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Number of pages: 38 Posted: 21 Nov 2011
University of Chicago, Peking University - Guanghua School of Management and University of Chicago
Downloads 335 (126,117)
Citation 1

Abstract:

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Exclusive Arrangement, Distribution Channels, Wireless Service

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Chicago Booth Research Paper No. 13-09, NET Institute Working Paper No. 11-35
Number of pages: 35 Posted: 24 Nov 2011 Last Revised: 19 Apr 2013
University of Chicago, Peking University - Guanghua School of Management and University of Chicago
Downloads 229 (185,762)
Citation 2

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Exclusive Arrangement, Distribution Channels, Wireless Service

3.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Peking University - Guanghua School of Management, University of Georgia, University of Delaware - Department of Business Administration, York University - Schulich School of Business, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business
Downloads 376 (111,643)
Citation 3

Abstract:

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Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

4.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
Peking University - Guanghua School of Management, Purdue University - Krannert School of Management and University of Chicago
Downloads 364 (115,788)
Citation 3

Abstract:

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pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

5.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Purdue University - Krannert School of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Peking University - Guanghua School of Management
Downloads 289 (148,109)
Citation 9

Abstract:

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pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

6.

Complementarities and the Demand for Home Broadband Internet Services

Chicago Booth School of Business Research Paper No. 08-30
Number of pages: 54 Posted: 20 Oct 2008 Last Revised: 24 Feb 2015
Peking University - Guanghua School of Management, University of Chicago and University of Chicago
Downloads 245 (174,567)
Citation 7

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7.

'Buy Now, Pay Later' (BNPL): Optimizing Customer Targeting Decisions Using Payment Default and Product Return Option Values

University of Connecticut School of Business Research Paper No. 22-13
Number of pages: 41 Posted: 06 Apr 2022 Last Revised: 18 Jul 2022
Unaffiliated Authors, University of Connecticut - Department of Marketing, Peking University - Guanghua School of Management, Alliant Inc. and University of Connecticut - School of Business
Downloads 230 (185,402)

Abstract:

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econometric models; marketing operations interface, hierarchical Bayes analysis, latent variable models, targeting; default, credit, returns

8.

Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry

Management Science, Vol. 59, No. 6, pp. 1290-1308, 2013
Number of pages: 33 Posted: 13 Aug 2012 Last Revised: 22 Jun 2014
Xinxin Li, Bin Gu and Hongju Liu
University of Connecticut - Department of Operations & Information Management, Boston University - Department of Management Information Systems and Peking University - Guanghua School of Management
Downloads 188 (223,182)
Citation 2

Abstract:

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Price Dispersion, Loss Leader Strategy, Competitive Pricing, Cross-selling Capability

9.

'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels

Number of pages: 22 Posted: 10 Oct 2015 Last Revised: 12 Mar 2020
Qiang Liu, Hongju Liu and Manohar U. Kalwani
Purdue University - Krannert School of Management, Peking University - Guanghua School of Management and Purdue University
Downloads 176 (236,233)
Citation 2

Abstract:

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pharmaceuticals, consumer involvement, direct-to-consumer advertising, DTCA, medium, patient flow, health care

10.

Managing Customer Acquisition Risk Using Co-Operative Databases

Number of pages: 50 Posted: 12 Aug 2014
Hongju Liu, Joseph Pancras and Malcolm Houtz
Peking University - Guanghua School of Management, University of Connecticut - Department of Marketing and Alliant Inc.
Downloads 95 (373,939)

Abstract:

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customer acquisition, bad debt risk, co-operative database, direct mail, direct marketing, targeting

11.

The Impact of Mergers and Acquisitions on Brand Equity: A Structural Analysis

forthcoming at International Journal of Research in Marketing
Number of pages: 55 Posted: 17 Nov 2020 Last Revised: 19 Nov 2020
Yanlai Chu, Junhong Chu and Hongju Liu
Renmin Business School, Renmin University of China, NUS Business School and Peking University - Guanghua School of Management
Downloads 73 (436,743)

Abstract:

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Mergers and acquisitions; Brand equity; Structural modeling

12.

Comparative Marketing Communication: The Case of Drug Detailing

Number of pages: 37 Posted: 10 Aug 2021
Qiang Liu, Yanlai Chu, Ho-Jung Yoon and Hongju Liu
Purdue University - Krannert School of Management, Renmin Business School, Renmin University of China, Sejong University - School of Business and Peking University - Guanghua School of Management
Downloads 45 (546,912)

Abstract:

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pharmaceutical marketing, comparative advertising, detailing, Bayesian estimation, generic drugs

13.

How Do Competitive Environments Moderate CRM Value?

Decision Support Systems, 2013
Number of pages: 43 Posted: 20 Sep 2008 Last Revised: 07 Jul 2015
Alfred Z. Liu, Hongju Liu and Sean Xu
University at Albany, SUNY, Peking University - Guanghua School of Management and HKUST Business School
Downloads 42 (561,711)

Abstract:

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E-business, customer relationship management, competitive environments, business value, enterprise resource planning, integration, product differentiation, entry costs

14.

Consumer Preferences, Cannibalization and Competition: Evidence from the Personal Computer Industry

MIS Quarterly, Forthcoming
Number of pages: 36 Posted: 12 Jun 2017 Last Revised: 28 Mar 2022
Bin Li, Xinxin Li and Hongju Liu
Wright State University, University of Connecticut - Department of Operations & Information Management and Peking University - Guanghua School of Management
Downloads 32 (616,531)

Abstract:

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cannibalization, competition, brand preference, consumer search