Hongju Liu

University of Connecticut

Associate Professor

2100 Hillside Rd, U-1041

Storrs, CT 06269-1063

United States

SCHOLARLY PAPERS

12

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2,766

SSRN CITATIONS
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SSRN RANKINGS

Top 19,987

in Total Papers Citations

28

CROSSREF CITATIONS

24

Scholarly Papers (12)

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Number of pages: 38 Posted: 21 Nov 2011
University of Chicago, University of Connecticut and University of Chicago
Downloads 323 (114,900)
Citation 1

Abstract:

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Exclusive Arrangement, Distribution Channels, Wireless Service

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Chicago Booth Research Paper No. 13-09, NET Institute Working Paper No. 11-35
Number of pages: 35 Posted: 24 Nov 2011 Last Revised: 19 Apr 2013
University of Chicago, University of Connecticut and University of Chicago
Downloads 228 (164,411)
Citation 2

Abstract:

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Exclusive Arrangement, Distribution Channels, Wireless Service

2.

Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?

Journal of Marketing Research, 47 (3), 428-443, 2010
Number of pages: 57 Posted: 23 Jul 2016
Hongju Liu
University of Connecticut
Downloads 478 (73,550)
Citation 4

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price skimming; penetration pricing; policy simulation; indirect network effect; dynamic programming

3.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, York University - Schulich School of Business, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business
Downloads 363 (101,526)
Citation 3

Abstract:

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Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

4.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
University of Connecticut, Purdue University - Krannert School of Management and University of Chicago
Downloads 350 (105,724)
Citation 3

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pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

5.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Purdue University - Krannert School of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Connecticut
Downloads 281 (133,964)
Citation 8

Abstract:

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pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

6.

Complementarities and the Demand for Home Broadband Internet Services

Chicago Booth School of Business Research Paper No. 08-30
Number of pages: 54 Posted: 20 Oct 2008 Last Revised: 24 Feb 2015
University of Connecticut, University of Chicago and University of Chicago
Downloads 228 (164,847)
Citation 7

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7.

Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry

Management Science, Vol. 59, No. 6, pp. 1290-1308, 2013
Number of pages: 33 Posted: 13 Aug 2012 Last Revised: 22 Jun 2014
Xinxin Li, Bin Gu and Hongju Liu
University of Connecticut - Department of Operations & Information Management, Boston University - Department of Management Information Systems and University of Connecticut
Downloads 183 (201,910)
Citation 2

Abstract:

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Price Dispersion, Loss Leader Strategy, Competitive Pricing, Cross-selling Capability

8.

'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels

Number of pages: 22 Posted: 10 Oct 2015 Last Revised: 12 Mar 2020
Qiang Liu, Hongju Liu and Manohar U. Kalwani
Purdue University - Krannert School of Management, University of Connecticut and Purdue University
Downloads 167 (218,440)
Citation 2

Abstract:

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pharmaceuticals, consumer involvement, direct-to-consumer advertising, DTCA, medium, patient flow, health care

9.

Managing Customer Acquisition Risk Using Co-Operative Databases

Number of pages: 50 Posted: 12 Aug 2014
Hongju Liu, Joseph Pancras and Malcolm Houtz
University of Connecticut, University of Connecticut - Department of Marketing and Alliant Inc.
Downloads 89 (346,627)

Abstract:

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customer acquisition, bad debt risk, co-operative database, direct mail, direct marketing, targeting

10.

How Do Competitive Environments Moderate CRM Value?

Decision Support Systems, 2013
Number of pages: 43 Posted: 20 Sep 2008 Last Revised: 07 Jul 2015
Alfred Z. Liu, Hongju Liu and Sean Xu
University at Albany, SUNY, University of Connecticut and HKUST Business School
Downloads 39 (516,710)

Abstract:

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E-business, customer relationship management, competitive environments, business value, enterprise resource planning, integration, product differentiation, entry costs

11.

The Impact of Mergers and Acquisitions on Brand Equity: A Structural Analysis

forthcoming at International Journal of Research in Marketing
Number of pages: 55 Posted: 17 Nov 2020 Last Revised: 19 Nov 2020
Yanlai Chu, Junhong Chu and Hongju Liu
Renmin Business School, Renmin University of China, NUS Business School and University of Connecticut
Downloads 37 (526,340)

Abstract:

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Mergers and acquisitions; Brand equity; Structural modeling

12.

Consumer Preferences, Cannibalization and Competition: Evidence from the Personal Computer Industry

MIS Quarterly, Forthcoming
Posted: 12 Jun 2017
Bin Li, Xinxin Li and Hongju Liu
Wright State University, University of Connecticut - Department of Operations & Information Management and University of Connecticut

Abstract:

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cannibalization, competition, brand preference, consumer search