Hongju Liu

Peking University - Guanghua School of Management

Peking University

Beijing, Beijing 100871

China

  • Peking University - Guanghua School of Management

SCHOLARLY PAPERS

17

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Top 19,582

in Total Papers Downloads

5,020

SSRN CITATIONS
Rank 17,132

SSRN RANKINGS

Top 17,132

in Total Papers Citations

61

CROSSREF CITATIONS

24

Scholarly Papers (17)

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1.

'Buy Now, Pay Later' (BNPL): Optimizing Customer Targeting Decisions Using Payment Default and Product Return Option Values

University of Connecticut School of Business Research Paper No. 22-13
Number of pages: 41 Posted: 06 Apr 2022 Last Revised: 18 Jul 2022
Nian Wang, Joseph Pancras, Hongju Liu, Malcolm Houtz and UCONN Business School Submitter
Independent, University of Connecticut - Department of Marketing, Peking University - Guanghua School of Management, Alliant Inc. and University of Connecticut - School of Business
Downloads 778 (62,920)
Citation 1

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econometric models; marketing operations interface, hierarchical Bayes analysis, latent variable models, targeting; default, credit, returns

2.

Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?

Journal of Marketing Research, 47 (3), 428-443, 2010
Number of pages: 57 Posted: 23 Jul 2016
Hongju Liu
Peking University - Guanghua School of Management
Downloads 752 (65,778)
Citation 4

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price skimming; penetration pricing; policy simulation; indirect network effect; dynamic programming

3.

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Downloads 629 (82,600)
Citation 3

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Number of pages: 38 Posted: 21 Nov 2011
Ting Zhu, Hongju Liu and Pradeep K. Chintagunta
University of Chicago, Peking University - Guanghua School of Management and University of Chicago
Downloads 379 (150,520)
Citation 2

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Exclusive Arrangement, Distribution Channels, Wireless Service

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Chicago Booth Research Paper No. 13-09, NET Institute Working Paper No. 11-35
Number of pages: 35 Posted: 24 Nov 2011 Last Revised: 19 Apr 2013
Ting Zhu, Hongju Liu and Pradeep K. Chintagunta
University of Chicago, Peking University - Guanghua School of Management and University of Chicago
Downloads 250 (233,829)
Citation 1

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Exclusive Arrangement, Distribution Channels, Wireless Service

4.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
Hongju Liu, Qiang Liu and Pradeep K. Chintagunta
Peking University - Guanghua School of Management, Mitchell E. Daniels, Jr School of Business, Purdue University and University of Chicago
Downloads 429 (131,862)
Citation 3

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pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

5.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
Nicholas H. Lurie, Jonah A. Berger, Zoey Chen, Beibei Li, Hongju Liu, Charlotte Mason, David M. Muir, Grant M. Packard, Joseph Pancras, Ann Schlosser, Baohong Sun, Baohong Sun and Rajkumar Venkatesan
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Peking University - Guanghua School of Management, University of Georgia, University of Delaware - Department of Business Administration, York University - Schulich School of Business, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business
Downloads 411 (138,538)
Citation 7

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Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

6.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Qiang Liu, Sachin Gupta, Sriram Venkataraman and Hongju Liu
Mitchell E. Daniels, Jr School of Business, Purdue University, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Peking University - Guanghua School of Management
Downloads 321 (181,839)
Citation 15

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pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

7.

Complementarities and the Demand for Home Broadband Internet Services

Chicago Booth School of Business Research Paper No. 08-30
Number of pages: 54 Posted: 20 Oct 2008 Last Revised: 24 Feb 2015
Hongju Liu, Pradeep K. Chintagunta and Ting Zhu
Peking University - Guanghua School of Management, University of Chicago and University of Chicago
Downloads 280 (209,824)
Citation 7

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8.

Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry

Management Science, Vol. 59, No. 6, pp. 1290-1308, 2013
Number of pages: 33 Posted: 13 Aug 2012 Last Revised: 22 Jun 2014
Xinxin Li, Bin Gu and Hongju Liu
University of Connecticut - Department of Operations & Information Management, Boston University - Questrom School of Business and Peking University - Guanghua School of Management
Downloads 219 (266,990)
Citation 8

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Price Dispersion, Loss Leader Strategy, Competitive Pricing, Cross-selling Capability

9.

'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels

Number of pages: 22 Posted: 10 Oct 2015 Last Revised: 12 Mar 2020
Qiang Liu, Hongju Liu and Manohar U. Kalwani
Mitchell E. Daniels, Jr School of Business, Purdue University, Peking University - Guanghua School of Management and Purdue University
Downloads 214 (272,743)
Citation 2

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pharmaceuticals, consumer involvement, direct-to-consumer advertising, DTCA, medium, patient flow, health care

10.

Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services

Accepted at Marketing Science, Forthcoming
Number of pages: 79 Posted: 26 Mar 2024
Guangxin Yang, Yingjie Zhang and Hongju Liu
Peking University - Guanghua School of Management, Peking University - Guanghua School of Management and Peking University - Guanghua School of Management
Downloads 213 (273,923)
Citation 1

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Condensed Clips, TikTok, Streaming Services, Difference-in-Differences, Enhanced Visibility

11.

Consumer Preferences, Cannibalization and Competition: Evidence from the Personal Computer Industry

MIS Quarterly, Forthcoming
Number of pages: 36 Posted: 12 Jun 2017 Last Revised: 28 Mar 2022
Bin Li, Xinxin Li and Hongju Liu
Wright State University, University of Connecticut - Department of Operations & Information Management and Peking University - Guanghua School of Management
Downloads 197 (294,243)
Citation 3

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cannibalization, competition, brand preference, consumer search

12.

The Impact of Mergers and Acquisitions on Brand Equity: A Structural Analysis

forthcoming at International Journal of Research in Marketing
Number of pages: 55 Posted: 17 Nov 2020 Last Revised: 19 Nov 2020
Yanlai Chu, Junhong Chu and Hongju Liu
Renmin Business School, Renmin University of China, HKU Business School and Peking University - Guanghua School of Management
Downloads 187 (308,498)

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Mergers and acquisitions; Brand equity; Structural modeling

13.

Comparative Advertising and Marketing Communication: The Case of Drug Detailing

Number of pages: 53 Posted: 10 Aug 2021 Last Revised: 08 Jun 2023
Qiang Liu, Yanlai Chu, Ho-Jung Yoon and Hongju Liu
Mitchell E. Daniels, Jr School of Business, Purdue University, Renmin Business School, Renmin University of China, Sejong University - School of Business and Peking University - Guanghua School of Management
Downloads 151 (371,114)

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pharmaceutical marketing, comparative advertising, detailing, Bayesian estimation, generic drugs

14.

Managing Customer Acquisition Risk Using Co-Operative Databases

Number of pages: 50 Posted: 12 Aug 2014
Hongju Liu, Joseph Pancras and Malcolm Houtz
Peking University - Guanghua School of Management, University of Connecticut - Department of Marketing and Alliant Inc.
Downloads 118 (449,511)

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customer acquisition, bad debt risk, co-operative database, direct mail, direct marketing, targeting

15.

How Do Competitive Environments Moderate CRM Value?

Decision Support Systems, 2013
Number of pages: 43 Posted: 20 Sep 2008 Last Revised: 07 Jul 2015
Alfred Z. Liu, Hongju Liu and Sean Xu
McMaster University, Peking University - Guanghua School of Management and HKUST Business School
Downloads 70 (627,335)

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E-business, customer relationship management, competitive environments, business value, enterprise resource planning, integration, product differentiation, entry costs

16.

Alleles of State Dependence on Digital Platforms: A Dynamic Path to Purchase with Variety Seeking and Inertia

Number of pages: 31 Posted: 06 Mar 2024
Yanlai Chu, Hongju Liu, Qiang Liu and Xinxin Li
Renmin Business School, Renmin University of China, Peking University - Guanghua School of Management, Mitchell E. Daniels, Jr School of Business, Purdue University and University of Connecticut - Department of Operations & Information Management
Downloads 49 (742,851)

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Variety Seeking; Inertia; Digital Platforms; Consideration Set; State Dependence; Path to Purchase; Purchase Funnel

17.

Spotlight on Generosity: The Impact of Highest Patronage Amounts in Digital Content Monetization

Number of pages: 51
Xuejing Ma, Hongju Liu, Qiaowei Shen and Sha Yang
East China Normal University (ECNU), Peking University - Guanghua School of Management, Peking University - Guanghua School of Management and University of Southern California - Marshall School of Business
Downloads 2

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crowd patronage, pay-what-you-want, crowd-out effect, signaling effect, digital content monetization, live streaming