Alfred Zeyl

Burgundy School of Business - Groupe ESC Dijon-Bourgogne

29 rue Sambin

Dijon, 21006

France

SCHOLARLY PAPERS

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Scholarly Papers (1)

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The Use of Alert Signals: What Does the Pharmaceutical Sales Force Information Noise on the Internet Signal?

GITAM Journal of Management, January-March 2009
Number of pages: 30 Posted: 01 Nov 2006 Last Revised: 22 Oct 2012
Arvind Ashta and Alfred Zeyl
CEREN EA 7477 Burgundy School of Business - Université Bourgogne Franche-Comté and Burgundy School of Business - Groupe ESC Dijon-Bourgogne
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Abstract:

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Adverse selection, moral hazard, noise, imperfect information, signaling, signal detection theory, alert, internet, sales force