Hyunwoo Lim

York University

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

SCHOLARLY PAPERS

4

DOWNLOADS

791

SSRN CITATIONS

8

CROSSREF CITATIONS

4

Scholarly Papers (4)

1.

The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs

Published in Marketing Science 35(1):158-181, 2016, Rotman School of Management Working Paper No. 1782055
Number of pages: 54 Posted: 09 Mar 2011 Last Revised: 08 May 2020
Johns Hopkins University - Carey Business School, HEC Montreal, University of Toronto - Rotman School of Management and York University
Downloads 452 (78,857)
Citation 8

Abstract:

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Publicity, Corroborative Evidence, Rational Inattention, Informative Detailing and Advertising, Demand, Prescription Drugs

2.

A Structural Model of Correlated Learning and Late-Mover Advantages: The Case of Statins

Forthcoming in Management Science, Rotman School of Management Working Paper No. 2662286
Number of pages: 62 Posted: 19 Sep 2015 Last Revised: 05 Mar 2019
Andrew T. Ching and Hyunwoo Lim
Johns Hopkins University - Carey Business School and York University
Downloads 209 (179,305)
Citation 4

Abstract:

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Correlated Learning, Late-mover Advantage, Clinical Trials, Detailing, Efficiency Ratio

3.

Can Information Products Be Complements?

Rotman School of Management Working Paper No. 2602026
Number of pages: 15 Posted: 09 May 2015
Johns Hopkins University - Carey Business School, University of Toronto - Rotman School of Management and York University
Downloads 120 (284,361)

Abstract:

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Bayesian Updating, Information Complements, Information Substitutes, Pricing

4.

Complementarity of Information Products

Number of pages: 36 Posted: 28 May 2021 Last Revised: 06 Jul 2021
Johns Hopkins University - Carey Business School, University of Toronto - Rotman School of Management and York University
Downloads 10 (702,440)

Abstract:

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Bayesian Decision Making, Information Complements, Information Substitutes, Pricing