Hyunwoo Lim

York University

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

SCHOLARLY PAPERS

3

DOWNLOADS

721

CITATIONS

5

Scholarly Papers (3)

1.

The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs

Forthcoming in Marketing Science, Rotman School of Management Working Paper No. 1782055
Number of pages: 54 Posted: 09 Mar 2011 Last Revised: 17 Mar 2015
Johns Hopkins University - Carey Business School, HEC Montreal, University of Toronto - Rotman School of Management and York University
Downloads 432 (65,843)
Citation 4

Abstract:

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Publicity, Corroborative Evidence, Rational Inattention, Informative Detailing and Advertising, Demand, Prescription Drugs

2.

A Structural Model of Correlated Learning and Late-Mover Advantages: The Case of Statins

Forthcoming in Management Science, Rotman School of Management Working Paper No. 2662286
Number of pages: 62 Posted: 19 Sep 2015 Last Revised: 05 Mar 2019
Andrew T. Ching and Hyunwoo Lim
Johns Hopkins University - Carey Business School and York University
Downloads 177 (168,597)

Abstract:

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Correlated Learning, Late-mover Advantage, Clinical Trials, Detailing, Efficiency Ratio

3.

Can Information Products Be Complements?

Rotman School of Management Working Paper No. 2602026
Number of pages: 15 Posted: 09 May 2015
Johns Hopkins University - Carey Business School, University of Toronto - Rotman School of Management and York University
Downloads 112 (243,463)

Abstract:

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Bayesian Updating, Information Complements, Information Substitutes, Pricing