Botao Yang

University of Southern California - Marshall School of Business

3660 Trousdale Parkway, ACC 306E

Department of Marketing

Los Angeles, CA 90089-0443

United States

SCHOLARLY PAPERS

4

DOWNLOADS
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Top 28,943

in Total Papers Downloads

1,570

CITATIONS

8

Scholarly Papers (4)

1.

Behavioral Models of Managerial Decision-Making

Marketing Letters, Vol. 23, pg. 405-421, 2012
Number of pages: 25 Posted: 27 Feb 2012 Last Revised: 09 Jun 2012
University of Toronto - Rotman School of Management, affiliation not provided to SSRN, Duke University - Fuqua School of Business, Texas A&M University - Department of Economics, affiliation not provided to SSRN, University of Minnesota - Twin Cities, University of Toronto - Rotman School of Management, University of Toronto, University of California, Berkeley - Haas School of Business, University of Houston - C.T. Bauer College of Business, University of Arizona - Eller College of Management - Department of Economics and University of Southern California - Marshall School of Business
Downloads 715 (34,470)

Abstract:

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behavioral economics, managerial decision-making

2.

Dynamics of Consumer Adoption of Financial Innovation: The Case of ATM Cards

Published in Management Science, vol.60(4), pp.903-922, 2014
Number of pages: 37 Posted: 17 Jul 2009 Last Revised: 29 May 2015
Botao Yang and Andrew T. Ching
University of Southern California - Marshall School of Business and Johns Hopkins University - Carey Business School
Downloads 544 (49,390)
Citation 2

Abstract:

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Financial Innovation, Adoption Costs, Household Finance, Consumer Lifecycle Model, Cash Demand Model, ATM Cards, Dynamic Programming

3.

Why We Do What We Do? A Model of Activity Consumption

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 20 Aug 2012
Lan Luo, Brian T. Ratchford and Botao Yang
University of Southern California, University of Texas at Dallas and University of Southern California - Marshall School of Business
Downloads 160 (183,936)

Abstract:

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time use, activity consumption, leisure activities, lifestyles, expertise, knowledge, dynamic allocation, multiple discrete-continuous model

4.

A Dyad Model of Calling Behaviour with Tie Strength Dynamics

NET Institute Working Paper No. 09-12
Number of pages: 47 Posted: 04 Oct 2009 Last Revised: 13 Oct 2009
Mengze Shi, Botao Yang and Jeongwen Chiang
University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 151 (193,174)

Abstract:

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Social Network, Tie-strength, Reciprocity, Wireless Phone Service