Botao Yang

University of Southern California - Marshall School of Business

3660 Trousdale Parkway, ACC 306E

Department of Marketing

Los Angeles, CA 90089-0443

United States

  • University of Southern California - Marshall School of Business

SCHOLARLY PAPERS

4

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SSRN CITATIONS
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12

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6

Scholarly Papers (4)

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1.

Behavioral Models of Managerial Decision-Making

Marketing Letters, Vol. 23, pg. 405-421, 2012
Number of pages: 25 Posted: 27 Feb 2012 Last Revised: 09 Jun 2012
Avi Goldfarb, Teck H. Ho, Wilfred Amaldoss, Alexander L. Brown, Yan Chen, Tony Haitao Cui, Alberto Galasso, Tanjim Hossain, Ming Hsu, Noah Lim, Mo Xiao and Botao Yang
University of Toronto - Rotman School of Management, affiliation not provided to SSRN, Duke University - Fuqua School of Business, Texas A&M University - Department of Economics, affiliation not provided to SSRN, University of Minnesota - Twin Cities, University of Toronto - Rotman School of Management, University of Toronto, University of California, Berkeley - Haas School of Business, University of Houston - C.T. Bauer College of Business, University of Arizona - Eller College of Management - Department of Economics and University of Southern California - Marshall School of Business
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Citation 5

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behavioral economics, managerial decision-making

2.

Dynamics of Consumer Adoption of Financial Innovation: The Case of ATM Cards

Published in Management Science, vol.60(4), pp.903-922, 2014
Number of pages: 37 Posted: 17 Jul 2009 Last Revised: 29 May 2015
Botao Yang and Andrew T. Ching
University of Southern California - Marshall School of Business and Johns Hopkins University - Carey Business School
Downloads 571 (69,282)
Citation 4

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Financial Innovation, Adoption Costs, Household Finance, Consumer Lifecycle Model, Cash Demand Model, ATM Cards, Dynamic Programming

3.

Why We Do What We Do? A Model of Activity Consumption

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 20 Aug 2012
Lan Luo, Brian T. Ratchford and Botao Yang
University of Southern California, University of Texas at Dallas and University of Southern California - Marshall School of Business
Downloads 170 (247,893)
Citation 2

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time use, activity consumption, leisure activities, lifestyles, expertise, knowledge, dynamic allocation, multiple discrete-continuous model

4.

A Dyad Model of Calling Behaviour with Tie Strength Dynamics

NET Institute Working Paper No. 09-12
Number of pages: 47 Posted: 04 Oct 2009 Last Revised: 13 Oct 2009
Mengze Shi, Botao Yang and Jeongwen Chiang
University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 160 (260,762)

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Social Network, Tie-strength, Reciprocity, Wireless Phone Service