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Manjusha M

Indian Institute of Plantation Management

560056

India

SCHOLARLY PAPERS

1

DOWNLOADS

66

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

Do Family Business Branding in Farm Business Creates Communities? A Conceptual Framework

Number of pages: 29 Posted: 20 Aug 2024
Mano Raj John and Manjusha M
Indian Institute of Plantation Management and Indian Institute of Plantation Management
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Abstract:

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Family business, Brand loyalty, Satisfaction, Brand trust, Farm business, Brand Community