Corinne Armstrong

Trinity College (Dublin) - School of Business Studies

AAP College Green

Dublin 2

Ireland

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 21,642

SSRN RANKINGS

Top 21,642

in Total Papers Downloads

2,154

CITATIONS

5

Scholarly Papers (6)

1.

The Business Case for RFID; Challenges and Opportunities

Number of pages: 18 Posted: 24 Oct 2006
John Murray, Mairead Brady, Louis Brennan and Corinne Armstrong
Trinity College Dublin, School of Business, University of Dublin, Trinity College Dublin - The University of Dublin, Trinity College - Trinity Business School - Institute for International Integration Studies (IIIS) and Trinity College (Dublin) - School of Business Studies
Downloads 679 (36,682)

Abstract:

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RFID, Global Supply Chains, Information Technology

2.

RFID at the Customer Interface: The Issue of Privacy

Number of pages: 4 Posted: 26 Mar 2007
Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College Dublin - The University of Dublin and Trinity College (Dublin) - School of Business Studies
Downloads 395 (72,820)
Citation 1

Abstract:

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RFID, Privacy, Information Technology Ethics, Consumer Privacy, Marketing Ethics

3.

Too Much Data, Too Little Information: The Challenges of RFID Implementation

Number of pages: 19 Posted: 30 May 2007
Mairead Brady, Martin R. Fellenz and Corinne Armstrong
Trinity College Dublin - The University of Dublin, Trinity College Dublin - School of Business and Trinity College (Dublin) - School of Business Studies
Downloads 392 (73,466)

Abstract:

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Radio Frequency Identification, Information Management, Contemporary Marketing Practice, ICT

4.

RFID - Buzz or Bust? Will Radio Frequency Identification Technology Follow in the Footsteps of its Ill-Fated Predecessor CRM?

Number of pages: 4 Posted: 26 Mar 2007
Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin) - School of Business Studies and Trinity College Dublin - The University of Dublin
Downloads 278 (107,943)

Abstract:

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Radio Frequency Identification (RFID), Customer Relationship Management (CRM), Relationship Marketing, Information & Data Management, Technology-Assimilation

5.

The Implementation of Radio Frequency Identification (RFID)? An Exploratory Study into the Preparedness of Retailers

Number of pages: 27 Posted: 24 Oct 2006
Mairead Brady, Martin R. Fellenz and Corinne Armstrong
Trinity College Dublin - The University of Dublin, Trinity College Dublin - School of Business and Trinity College (Dublin) - School of Business Studies
Downloads 259 (116,268)
Citation 2

Abstract:

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6.

Are Marketers Prepared for the Implementation of Radio Frequency Identification (RFID)?

Number of pages: 6 Posted: 22 Nov 2006
Trinity College (Dublin) - School of Business Studies, Trinity College Dublin - The University of Dublin, Trinity College Dublin - School of Business and University of Nottingham
Downloads 151 (191,907)
Citation 3

Abstract:

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RFID, Marketing, Readiness, Information and Communication Technology