Corinne Armstrong

Trinity College (Dublin) - School of Business Studies

AAP College Green

Dublin 2

Ireland

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 22,559

SSRN RANKINGS

Top 22,559

in Total Papers Downloads

2,166

SSRN CITATIONS

0

CROSSREF CITATIONS

5

Scholarly Papers (6)

1.

The Business Case for RFID; Challenges and Opportunities

Number of pages: 18 Posted: 24 Oct 2006
John Murray, Mairead Brady, Louis Brennan and Corinne Armstrong
Trinity College Dublin, School of Business, University of Dublin, Trinity College Dublin - The University of Dublin, Trinity College - Trinity Business School - Institute for International Integration Studies (IIIS) and Trinity College (Dublin) - School of Business Studies
Downloads 681 (38,283)

Abstract:

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RFID, Global Supply Chains, Information Technology

2.

Too Much Data, Too Little Information: The Challenges of RFID Implementation

Number of pages: 19 Posted: 30 May 2007
Mairead Brady, Martin R. Fellenz and Corinne Armstrong
Trinity College Dublin - The University of Dublin, Trinity College Dublin - School of Business and Trinity College (Dublin) - School of Business Studies
Downloads 396 (76,047)

Abstract:

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Radio Frequency Identification, Information Management, Contemporary Marketing Practice, ICT

3.

RFID at the Customer Interface: The Issue of Privacy

Number of pages: 4 Posted: 26 Mar 2007
Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College Dublin - The University of Dublin and Trinity College (Dublin) - School of Business Studies
Downloads 396 (76,047)
Citation 1

Abstract:

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RFID, Privacy, Information Technology Ethics, Consumer Privacy, Marketing Ethics

4.

RFID - Buzz or Bust? Will Radio Frequency Identification Technology Follow in the Footsteps of its Ill-Fated Predecessor CRM?

Number of pages: 4 Posted: 26 Mar 2007
Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin) - School of Business Studies and Trinity College Dublin - The University of Dublin
Downloads 279 (112,481)

Abstract:

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Radio Frequency Identification (RFID), Customer Relationship Management (CRM), Relationship Marketing, Information & Data Management, Technology-Assimilation

5.

The Implementation of Radio Frequency Identification (RFID)? An Exploratory Study into the Preparedness of Retailers

Number of pages: 27 Posted: 24 Oct 2006
Mairead Brady, Martin R. Fellenz and Corinne Armstrong
Trinity College Dublin - The University of Dublin, Trinity College Dublin - School of Business and Trinity College (Dublin) - School of Business Studies
Downloads 263 (119,573)
Citation 2

Abstract:

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6.

Are Marketers Prepared for the Implementation of Radio Frequency Identification (RFID)?

Number of pages: 6 Posted: 22 Nov 2006
Trinity College (Dublin) - School of Business Studies, Trinity College Dublin - The University of Dublin, Trinity College Dublin - School of Business and University of Nottingham
Downloads 151 (200,273)
Citation 3

Abstract:

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RFID, Marketing, Readiness, Information and Communication Technology