Lola Esteban

University of Zaragoza - Department of Economic Analysis

50005 Zaragoza

Spain

SCHOLARLY PAPERS

2

DOWNLOADS

16

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

Customer Directed Advertising and Product Quality

Journal of Economics & Management Strategy, Vol. 15, No. 4, pp. 943-968, Winter 2006
Number of pages: 26 Posted: 26 Oct 2006
University of Zaragoza - Department of Economic Analysis, University of Zaragoza - Department of Economic Analysis and VU University Amsterdam
Downloads 15 (643,662)
  • Add to Cart

Abstract:

Loading...

2.

Advertising Media Planning, Optimal Pricing, and Welfare

Journal of Economics & Management Strategy, Vol. 25, Issue 4, pp. 880-910, 2016
Number of pages: 31 Posted: 09 Nov 2016
Lola Esteban and José Hernández
University of Zaragoza - Department of Economic Analysis and University of Zaragoza - Department of Economic Analysis
Downloads 1 (755,959)
  • Add to Cart

Abstract:

Loading...