José Hernández

University of Zaragoza - Department of Economic Analysis

50005 Zaragoza

Spain

SCHOLARLY PAPERS

3

DOWNLOADS

17

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (3)

1.

Customer Directed Advertising and Product Quality

Journal of Economics & Management Strategy, Vol. 15, No. 4, pp. 943-968, Winter 2006
Number of pages: 26 Posted: 26 Oct 2006
Lola Esteban, José Hernández and José L. Moraga-González
University of Zaragoza - Department of Economic Analysis, University of Zaragoza - Department of Economic Analysis and VU University Amsterdam
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Abstract:

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2.

Advertising Media Planning, Optimal Pricing, and Welfare

Journal of Economics & Management Strategy, Vol. 25, Issue 4, pp. 880-910, 2016
Number of pages: 31 Posted: 09 Nov 2016
Lola Esteban and José Hernández
University of Zaragoza - Department of Economic Analysis and University of Zaragoza - Department of Economic Analysis
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3.

Indications of Virtues in Conscientiousness and its Practice Through Continuous Improvement

Business Ethics: A European Review, Vol. 21, No. 2, April 2012
Number of pages: 14 Posted: 10 Mar 2012
José Hernández and Ricardo Mateo
University of Zaragoza - Department of Economic Analysis and affiliation not provided to SSRN
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