Mark Heitmann

Columbia College

600 South Michigan Avenue

60605

United States

SCHOLARLY PAPERS

2

DOWNLOADS

68

SSRN CITATIONS
Rank 31,260

SSRN RANKINGS

Top 31,260

in Total Papers Citations

3

CROSSREF CITATIONS

22

Scholarly Papers (2)

1.

Order in Product Customization Decisions: Evidence from Field Experiments

Journal of Political Economy, Vol. 118, No. 2, pp. 274-299, 2010
Number of pages: 26 Posted: 31 Oct 2011
Columbia Business School - Marketing, Columbia College, University of St. Gallen - MCM Institute and Columbia Business School - Management Division
Downloads 68 (371,495)
Citation 3

Abstract:

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2.

Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe

International Journal, Vol. 12, No. 2, pp. 1019-6781, 2002
Posted: 02 Oct 2007 Last Revised: 22 Oct 2007
Markus Lenz, Hans-Dieter Zimmermann and Mark Heitmann
affiliation not provided to SSRN, FHS St. Gallen, University of Applied Sciences and Columbia College

Abstract:

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Strategic Partnerships, Business-to-Business Marketplaces, Service Provider, Competitiveness, electronic markets