Betsy Page Sigman

Georgetown University - Robert Emmett McDonough School of Business

Professor

3700 O Street, NW

Washington, DC 20057

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Do Social Deal Sites Really Work?

Harvard Business Review, Vol. 90, No. 5, 2012
Posted: 16 Aug 2012 Last Revised: 20 Feb 2015
Marco Bertini, Luc Wathieu, Betsy Page Sigman and Michael I. Norton
ESADE - Ramon Llull University, Georgetown University McDonough School of Business, Georgetown University - Robert Emmett McDonough School of Business and Harvard Business School - Marketing Unit

Abstract:

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pricing, e-commerce, social couponing

2.

What's the Deal with LivingSocial?

Harvard Business School Marketing Unit Case No. 512-065
Posted: 09 Apr 2012
Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini
Harvard Business School - Marketing Unit, Georgetown University McDonough School of Business, Georgetown University - Robert Emmett McDonough School of Business and affiliation not provided to SSRN

Abstract:

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