Xinru Chen

Anhui University

China

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Employee or Influencer Live Streaming? A Manufacturer's Strategy for Virtual Character Adoption Considering Live Streaming Reviews

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Employee or Influencer Live Streaming? A Manufacturer's Strategy for Virtual Character Adoption Considering Live Streaming Reviews

Number of pages: 29 Posted: 10 Sep 2024

Xiaoping Xu, Xinru Chen, Tsan-Ming Choi, Yugang Yu and T.C.E. Cheng

Anhui University, Anhui University, University of Liverpool, University of Science and Technology of China (USTC) and Hong Kong Polytechnic University - Faculty of Business

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