Jack Strong

Independent

United States

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A Qualitative Inquiry into Customers' Perspectives on Branding and the Role of Digital Technologies in B2B: A Case Study of Panasonic

Journal of Customer Behaviour, Volume 15, Number 1, pp. 97-116, 2016

Posted: 27 Oct 2016

Jack Strong and Dr Elvira Bolat

Independent and Bournemouth University

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