Xavier Dreze

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

SCHOLARLY PAPERS

5

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2,720

CITATIONS
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Top 16,798

in Total Papers Citations

20

Scholarly Papers (5)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 913 (24,037)
Citation 7

Abstract:

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one-to-one marketing, CRM, customization, choice

2.

First Impressions: Status Signaling Using Brand Prominence

Marshall School of Business Working Paper No. MKT 15-09
Number of pages: 50 Posted: 03 Sep 2008 Last Revised: 18 Apr 2009
Young Jee Han, Joseph Nunes and Xavier Dreze
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 737 (32,432)
Citation 2

Abstract:

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Luxury Goods, Status, Brand, Counterfeits, Brand prominence

3.

The Endowed Progress Effect: How Artificial Advancement Increases Effort

Journal of Consumer Research, Vol. 32, March 2006
Number of pages: 9 Posted: 11 Jun 2007
Joseph Nunes and Xavier Dreze
University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 627 (40,328)
Citation 6

Abstract:

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progress effect, artificial advancement

4.

Real-Time Evaluation of Email Campaign Performance

Number of pages: 48 Posted: 08 Nov 2006
Xavier Dreze
University of Pennsylvania - The Wharton School
Downloads 266 (111,955)
Citation 5

Abstract:

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Database marketing, email, pre-testing, advertising campaigns

5.

Recurring Goals: The Effect of Divisibility and Goal Attainment on Self-Efficacy and Effort

Marshall School of Business Working Paper No. MKT 07-07
Number of pages: 45 Posted: 26 Jun 2007
Xavier Dreze and Joseph Nunes
University of Pennsylvania - The Wharton School and University of Southern California - Marshall School of Business
Downloads 177 (165,810)

Abstract:

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