Xavier Dreze

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 23,019

SSRN RANKINGS

Top 23,019

in Total Papers Downloads

3,098

SSRN CITATIONS
Rank 21,208

SSRN RANKINGS

Top 21,208

in Total Papers Citations

14

CROSSREF CITATIONS

33

Scholarly Papers (5)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 980 (32,644)
Citation 10

Abstract:

Loading...

one-to-one marketing, CRM, customization, choice

2.

First Impressions: Status Signaling Using Brand Prominence

Marshall School of Business Working Paper No. MKT 15-09
Number of pages: 50 Posted: 03 Sep 2008 Last Revised: 18 Apr 2009
Young Jee Han, Joseph Nunes and Xavier Dreze
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 836 (40,755)
Citation 2

Abstract:

Loading...

Luxury Goods, Status, Brand, Counterfeits, Brand prominence

3.

The Endowed Progress Effect: How Artificial Advancement Increases Effort

Journal of Consumer Research, Vol. 32, March 2006
Number of pages: 9 Posted: 11 Jun 2007
Joseph Nunes and Xavier Dreze
University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 787 (44,211)
Citation 7

Abstract:

Loading...

progress effect, artificial advancement

4.

Real-Time Evaluation of Email Campaign Performance

Number of pages: 48 Posted: 08 Nov 2006
Xavier Dreze
University of Pennsylvania - The Wharton School
Downloads 279 (151,737)
Citation 1

Abstract:

Loading...

Database marketing, email, pre-testing, advertising campaigns

5.

Recurring Goals: The Effect of Divisibility and Goal Attainment on Self-Efficacy and Effort

Marshall School of Business Working Paper No. MKT 07-07
Number of pages: 45 Posted: 26 Jun 2007
Xavier Dreze and Joseph Nunes
University of Pennsylvania - The Wharton School and University of Southern California - Marshall School of Business
Downloads 216 (194,662)
Citation 1

Abstract:

Loading...