Raquel Castaño

Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM)

Professor of Marketing

Av. Eugenio Garza Sada #2501

Col. Tecnológico

Monterrey, Nuevo León 64849

Mexico

SCHOLARLY PAPERS

2

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538

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1

CROSSREF CITATIONS

9

Scholarly Papers (2)

1.

Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008
Number of pages: 50 Posted: 03 Nov 2006 Last Revised: 09 May 2011
Raquel Castaño, Mita Sujan, Manish Kacker and Harish Sujan
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 527 (51,802)
Citation 1

Abstract:

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New Products, Consumer Behavior, Mental Simulation, Temporal Distance, Communication Strategy, Inter-temporal Choice

2.

Preparing for the Adoption of the New Arrival

GfK Marketing Intelligence Review, Vol. 1, No. 2, pp. 16-23, 2009
Number of pages: 8 Posted: 04 May 2011 Last Revised: 25 Jan 2015
Raquel Castaño, Mita Sujan, Manish Kacker and Harish Sujan
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 11 (576,276)

Abstract:

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