Mita Sujan

Tulane University

Woldenberg Professor of Marketing

6823 St Charles Ave

New Orleans, LA 70118

United States

SCHOLARLY PAPERS

3

DOWNLOADS

588

SSRN CITATIONS
Rank 47,153

SSRN RANKINGS

Top 47,153

in Total Papers Citations

1

CROSSREF CITATIONS

9

Scholarly Papers (3)

1.

Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008
Number of pages: 50 Posted: 03 Nov 2006 Last Revised: 09 May 2011
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 528 (52,169)
Citation 1

Abstract:

Loading...

New Products, Consumer Behavior, Mental Simulation, Temporal Distance, Communication Strategy, Inter-temporal Choice

2.

Temporal Mindsets and Self-Regulation: The Motivation and Implementation of Self-Regulatory Behaviors

Journal of Consumer Psychology, 25(2), 231-244
Number of pages: 37 Posted: 04 Apr 2015
Denise Buhrau and Mita Sujan
State University of New York, SUNY at Stony Brook University, College of Business and Tulane University
Downloads 49 (395,133)

Abstract:

Loading...

Consideration of future consequences; Self-regulation; Planning

3.

Preparing for the Adoption of the New Arrival

GfK Marketing Intelligence Review, Vol. 1, No. 2, pp. 16-23, 2009
Number of pages: 8 Posted: 04 May 2011 Last Revised: 25 Jan 2015
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 11 (580,984)

Abstract:

Loading...