Leping Xiao

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Gamified Giving: Contingent Effects of Leaderboard Rankings on Donation Behavior in Online Medical Crowdfunding

Number of pages: 34 Posted: 17 Sep 2024

Yi Wu, Leping Xiao, Zhongtao Hu, Na Liu and Nan Feng

Tianjin University - College of Management and Economics, affiliation not provided to SSRN, Hebei University of Technology, The University of Sydney Business School and Tianjin University - College of Management and Economics

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