Savvas Papagiannidis

University of Newcastle - Business School

Newcastle upon Tyne, NE1 7RU

United Kingdom

  • University of Newcastle - Business School

SCHOLARLY PAPERS

1

DOWNLOADS

240

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Banking in Second Life: Marketing Opportunities and Repercussions

1st Biannual International Conference 'Strategic Developments in Services Marketing“, 2008
Number of pages: 8 Posted: 17 Jul 2011
Savvas Papagiannidis, Michael Bourlakis and Michalis N. Vafopoulos
University of Newcastle - Business School, Brunel University London - Brunel Business School and Software and Knowledge Engineering Laboratory, IIT, NCSR-“Demokritos”
Downloads 240 (197,050)

Abstract:

Loading...

virtual worlds, electronic marketing, banks, customer relationship management, metaverses, Second Life