Maria Eugenia Ruiz Molina

University of Valencia - Faculty of Economics

Valencia, E-46022

Spain

SCHOLARLY PAPERS

4

DOWNLOADS

279

CITATIONS

0

Scholarly Papers (4)

1.

Does Methodology Determine the Identification of Stock Split Motivations?: Evidence from Spain

Number of pages: 33 Posted: 07 Nov 2006
José Emilio Farinós Viñas, C. Jose Garcia and Maria Eugenia Ruiz Molina
University of Valencia - Department of Corporate Finance, University of Valencia - Department of Corporate Finance and University of Valencia - Faculty of Economics
Downloads 220 (137,919)

Abstract:

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stock splits determinants, survival analysis, automatic interaction detection

2.

Consumer Response to Crisis: A Time-Series Analysis of Purchases and Use of Promotions for Beer Product Category

Esic Market Economics and Business Journal, Vol. 45, Issue 2, May-August 2014, 241-256
Number of pages: 16 Posted: 07 Oct 2014
Alejandro Mollá Descals, Maria Eugenia Ruiz Molina and Miguel Ángel Gómez Borja
University of Valencia, University of Valencia - Faculty of Economics and University of Castilla-La Mancha
Downloads 45 (403,458)

Abstract:

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Consumer behavior, economic recession, promotions, scanner data, beer

3.

Assortment as a Clustering Variable: An Application to the Distribution of Ceramics and Construction Materials in Spain

ESIC Market Economic and Business Journal, Vol. 136, pp. 115-142, May-August 2010
Number of pages: 28 Posted: 09 Nov 2012
Alejandro Descals, Maria Eugenia Ruiz Molina and Teresa Bellmunt
affiliation not provided to SSRN, University of Valencia - Faculty of Economics and affiliation not provided to SSRN
Downloads 13 (560,110)

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cluster analysis, validation, classification, commercial distribution

4.

Customer Segmentation Based on Store Equity: What Explains Customer Store Preference?

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 16 Posted: 17 May 2018
University of Valencia, University of Valencia, University of Valencia - Faculty of Economics and Université Paris I Panthéon-Sorbonne
Downloads 1 (648,481)
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Retail brand equity, Segmentation, CHAID, Store image, Perceived value