Xiaoyang Zhou

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Optimal Cause Marketing Strategies for Online Platforms and Third-Party Sellers: A Spokes Model Analysis

Number of pages: 33 Posted: 24 Sep 2024

Qian Su, Xiaoyang Zhou, Qi Liu, Kai Zhang and Benjamin Lev

affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, University of Shanghai for Science and Technology and Drexel University

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