Firdous Mohd Farouk

affiliation not provided to SSRN

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Realising Value from Big Data Analytics: The Process of Affordance Actualisation

Number of pages: 32 Posted: 24 Sep 2024

Firdous Mohd Farouk, Christophe Schinckus and Sandra Dawn Smith

affiliation not provided to SSRN, University of the Fraser Valley and University of Auckland - Department of Marketing

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